Ojo Joshua

Versatile Communications, Digital Media and Marketing professional with over 9 years of cross-industry experience across health, food distribution, logistics, media, marketing, travel and strategy. Experienced in communication strategy, digital marketing, content development, stakeholder and influencer management, social media, campaign coordination, audience engagement and multimedia production. Proven record of managing high-volume campaigns, coordinating multidisciplinary teams and translating organisational objectives into clear, engaging communication across digital and broadcast channels.

Digital Account Manager - The People Company (Duo Libra)

(2025 - 2025)

• Managed Pepsodent Nigeria, OPPO Nigeria and First Bank YouTube accounts, serving as a key link between clients, influencers, creative teams and internal stakeholders.
• Coordinated 23 macro and 35 nano influencers for Pepsodent campaigns, covering sourcing, negotiation, briefing, content review, approvals and delivery.
• Developed end-to-end influencer strategies aligned with campaign objectives, audience needs, creator selection, messaging and deliverables.
• Supported campaigns that generated 150M+ views and strengthened digital reach and brand visibility.
• Analysed campaign performance and used data-driven insights to improve ROI, CTR and conversion-focused activity.

Digital Marketing Manager, Team Lead – Marketing & Media - Mount Olive Group (Betty Distribution)

(2024 - 2025)

• Led integrated media strategy for Auntie Betty Bakery and Mile24 Market while supervising content creators, designers, telemarketers and video editors.
• Oversaw Meta Ads, Google Ads, influencer marketing, SEO, blog publishing, brand visibility campaigns and digital content production.
• Boosted brand visibility by 45% in 6 months and increased engagement by 60% through optimised content and influencer strategy.
• Reduced ad spend by 30% through data-led A/B testing and developed the organisation’s first brand-wide digital customer journey map.
• Managed tools including Meta Business Suite, Google Ads, Canva, Buffer and Mailchimp.

Online & Offline Marketing Supervisor - Speedaf Express

(2024 - 2024)

• Managed email marketing, monthly content calendars, campaign reporting, staff training and KPI performance.
• Launched sales funnels and digital advertising campaigns while analysing engagement metrics to refine strategy.
• Generated 3,000+ new leads within 3 months through optimised funnels and improved email open rate from 18% to 44%.
• Implemented automated campaign systems that reduced manual effort by 40%.

Head of Communications & Marketing - Business Travel Management

(2022 - 2022)

• Designed marketing strategy and led internal and external communication, including branded content, company memos, email campaigns, website blogging and SEO.
• Managed podcast production, social media calendars, digital advertising and communication materials for key clients.
• Increased podcast listenership by 70% over 6 months, unified brand tone across channels and reduced content turnaround time by 50%.
• Supported commercial activity associated with a reported ₦215M first-quarter business period.

Colour Commentator, Contract - Nigeria Info 99.3 FM - Lagos

(2021)

• Delivered live sports commentary, fixture analysis, sports news updates and pre/post-game analytical content.
• Built audience engagement through clear storytelling and live communication, including coverage associated with Euro 2020.
• Worked with on-air studio systems, Audacity, Adobe Audition and Zeta.

Customer Service Representative / Telemarketer - Outcess Limited (MultiChoice Nigeria)

(2021 - 2021)

• Provided outbound support to DStv and GOtv subscribers, followed up on leads and supported customer retention and recovery.
• Resolved service issues, escalated technical faults and handled high-volume customer communication.

Sports Editor, Presenter, News Anchor & Entertainment Host - NYSC: Lead City FM / Lead Radio

(2016 - 2018)

• Hosted Niger Kickoff, Sport 180 and Lead Sport while developing original youth-focused sports content.
• Managed radio shows independently and delivered news, entertainment and sports programming with strong on-air performance.

B.Sc. - Mass Communication - Oduduwa University, Ile-Ife, Osun State (2011 - 2017)