Ola Morris

Dynamic and results-driven Commercial Sales and Strategic Account Management professional with over 8 years of experience managing high-value B2B corporate accounts, driving revenue growth, and expanding market share within competitive Nigerian markets. Proven track record of managing enterprise clients, conducting whitespace analysis to drive portfolio value growth by 15–25%, and reducing account churn by 30%. Expert in structured commercial negotiations, Joint Business Planning (JBP), and optimizing service-level agreements (SLAs).

Transitioning deep corporate account expertise, multi-level stakeholder management, and data-driven market analysis to accelerate volume growth, brand visibility, and distribution dominance at FrieslandCampina WAMCO.

Corporate Account Executive (B2B Enterprise) at COBRANET INTERNET SOLUTIONS (2023-01 – Present)

Manage a high-value portfolio of enterprise B2B corporate accounts, executing localized account strategies focused on rapid volume growth, client retention, and long-term commercial relationships.

• Drive 15% to 25% revenue and value growth across assigned corporate accounts through targeted account expansion, whitespace analysis, and structured solution cross-selling.
• Lead complex B2B sales cycles from initial customer discovery and demand qualification through to final commercial contract negotiations and business closure.
• Build and nurture strong multi-level relationships across corporate business, technical, purchasing, and operational stakeholders to deepen account penetration.
• Protect recurring revenue streams by achieving an average contract renewal rate of 71%+ while proactively unlocking new commercial monetization angles.
• Champion customer escalation resolutions, collaborating with technical and operational teams to drive a 25% reduction in service-related issues, securing account loyalty.
• Utilize advanced pipeline tracking and data forecasting models to give corporate leadership clear visibility into monthly and quarterly revenue trajectories.

Corporate Customer Retention Officer at SWIFT NETWORKS (2017-01 – 2023-12)

Spearheaded relationship management and service delivery optimization for a massive portfolio of 4,000+ enterprise and premium accounts within a fast-paced market environment.

• Reduced customer churn by 30% by deploying proactive customer engagement frameworks, targeted win-back strategies, and data-driven risk analysis.
• Accelerated incident resolution timelines by 30%, drastically improving corporate client satisfaction, service reliability scores, and brand equity.
• Partnered cross-functionally with operations, commercial, and technical departments to ensure 100% adherence to agreed strict service-level agreements (SLAs).
• Conducted routine risk and vulnerability assessments across accounts to detect client friction points early, coordinating swift mitigation plans with field teams.
• Authored detailed performance, risk, and volume retention reports used by executive management to steer commercial investments and structural customer strategies.

B.Sc. in Political Science – Lagos State University (LASU) (2016-01)