Oladeji Adebowale

Data-informed Digital Marketing Strategist with hands-on experience designing full-funnel acquisition campaigns, multi-platform content ecosystems, and go-to-market (GTM) strategies. Proven ability to translate audience research and buyer personas into revenue-focused content, automated email workflows, and paid social campaigns. Proficient in end-to-end execution—from SMART goal setting and creative copy to analytics tracking—delivering measurable increases in CTR, conversion rates, and audience acquisition across B2B SaaS, e-commerce, and B2C brands.

Lead Marketing Strategist - FlowSpace - Kenya

Challenge & Objective: Spearheaded a cross-functional team to design a 90-day market entry strategy to drive product awareness and early user acquisition in a competitive SaaS market. Strategy & Execution: Conducted end-to-end competitive research and created detailed audience personas to map out localized pain points. Architected a multi-channel acquisition funnel integrating organic LinkedIn content, automated email sequences, and paid social campaigns.

• Delivered a complete, multi-channel GTM campaign framework, establishing acquisition channels, brand positioning assets, and paid media distribution plans.

Growth & Funnel Optimization Specialist - SkillBoost Academy

Challenge & Objective: Architected an automated customer acquisition system to improve lead generation efficiency and lower user acquisition costs. Strategy & Execution: Mapped the end-to-end buyer journey from cold traffic awareness to final conversion. Designed high-converting lead magnet concepts and structured responsive landing page wireframes tailored to capture qualified audience leads.

• Built a multi-touch lead-nurturing ecosystem that systematically guides prospects through top-, middle-, and bottom-of-funnel touchpoints.

Digital Marketing & Content Strategist - FitLife Gym & Local Fitness Brand

Challenge & Objective: Developed a comprehensive 4-week digital marketing framework to boost brand visibility, audience engagement, and membership retention. Strategy & Execution: Defined 3 key SMART goals with measurable KPI frameworks to evaluate performance. Built a cohesive 4-week multi-platform content engine across social channels, leveraging community-building prompts, educational carousels, and promotional offers.

• Maintained a consistent cross-platform brand presence, improving audience engagement rate benchmarks and brand recall.

Social Media & Conversion Copywriter - FreshEats Restaurant

Challenge & Objective: Conceptualized and launched a social media campaign designed to elevate brand awareness and drive direct customer interactions. Strategy & Execution: Wrote direct-response visual copy and persuasive captions featuring strategic calls-to-action (CTAs). Applied modern social media copywriting frameworks to highlight the restaurant's core value proposition.

• Increased total audience interaction rates and overall brand engagement across target social platforms.

Bachelor of Arts (B.A.) - English and Literary Studies - Obafemi Awolowo University (2023)