Olamide Maria Amobi

Content marketing and brand storytelling specialist with 4+ years of experience turning products, research, and customer insights into content that measurably grows audiences. Grew Instagram reach 273% and X engagement 296% across three international markets and led brand and campaign communications for a live marketplace serving customers, merchants, and riders.

Comfortable owning the full content cycle: audience research, strategy, copy, campaign execution, and performance review, across social, email, web, and product launches. Experienced working remotely with distributed product, design, and engineering teams.

BRAND MANAGER - Shride - Lagos, Nigeria

(2026-06)

Own brand voice and customer-facing communications across three audiences: customers, partner merchants, and riders, keeping messaging consistent while adapting tone to each group.

• Develop and run promotional campaigns end to end: concept, copy, visual direction, email and in-app messaging, and post-campaign review.
• Write and produce campaign content for discount, free-delivery, and merchant-spotlight promotions, translating commercial goals into creative that drives orders.
• Partner directly with merchant accounts to plan co-marketing pushes, brief them on promotions, and resolve issues affecting their performance on the platform.
• Track customer feedback and recurring service issues, turning patterns into insights the product and operations teams act on.
• Coordinate with operations, product, and support teams to launch campaigns and communicate platform changes on schedule.

ASSISTANT PRODUCT MARKETING MANAGER - Peppa.io Nigeria | Mudaala_Ug Uganda | My Peppa UK - Remote

(2024-03 - 2025-06)

• Developed and managed content across social media platforms for three markets, adapting messaging and creative direction to different audiences.
• Created social media campaigns, captions, promotional content, and content concepts aligned with brand objectives and audience interests.
• Used audience insights and performance data to identify content trends and improve social media strategy.
• Increased Instagram reach by 273% and engagement by 11.7%, while increasing X engagement by 296% during the period managed.
• Increased My Peppa UK Instagram reach by 30.8% through audience-focused content and platform-specific strategies.
• Conducted research to develop accurate, relevant, and engaging content across different topics and campaigns.
• Managed customer and community communication while maintaining a consistent and professional brand voice.
• Collaborated with product, design, engineering, and other teams to coordinate campaigns, resolve issues, and deliver content and projects effectively.

CONTENT WRITER - Peppa.io - Lagos, Nigeria / Remote

(2024-03 - 2025-06)

• Conducted market and user research to identify customer needs, market trends, and product opportunities.
• Gathered user insights through surveys, interviews, and user testing and translated findings into actionable recommendations.
• Supported product launches and initiatives by connecting customer needs, product functionality, and marketing communication.
• Created and maintained product documentation, including product requirements, user flows, research findings, and project documentation.
• Assisted with product testing and quality assurance by identifying, documenting, and communicating defects and usability issues.
• Worked with design, engineering, clients, and internal stakeholders to communicate requirements and resolve product-related issues.
• Managed project tasks, timelines, and deliverables using ClickUp and contributed to basic wireframes and product flows using Figma.

FREELANCE WRITER / CONTENT WRITER - Freelance - Remote

(2022-01 - 2024-02)

• Research and write engaging, accurate, and well-structured content for websites, blogs, articles, newsletters, social media, and marketing materials.
• Translate complex ideas and information into clear, accessible content tailored to specific audiences and objectives.
• Develop content that combines research, storytelling, brand voice, and audience needs.
• Conduct research across multiple sources, evaluate information, and synthesize findings into original content.
• Adapt tone, style, and messaging for different brands, audiences, formats, and content requirements.
• Edit and proofread content for clarity, grammar, factual accuracy, consistency, and coherence.
• Work from briefs and editorial guidelines while managing multiple assignments and meeting deadlines.

PROJECT MANAGER - Kwiki Karts Logistics - Ibadan, Nigeria

(2021-01 - 2021-12)

• Coordinated customer requests, delivery issues, and operational activities to support timely resolution.
• Communicated with customers and service providers to resolve issues and meet delivery requirements.
• Maintained clear records of customer interactions and project activities.

B.Sc. - Economics - UNIVERSITY OF IBADAN (2020)