Olawale Daniel

PR and Communications professional with 4+ years of experience across media relations, journalism, digital communications, broadcasting, and live event hosting. Currently PR & Communications Associate at Bean Creative (Chocolate City Group), where campaigns have driven 30%+ increases in media coverage. Combines agency-side PR strategy with on-air presence as a working event host and broadcaster — experienced managing brand narratives across traditional media, digital platforms, and live audiences.

PR & Communications Associate at Bean Creative (Chocolate City Group) (2024-10 – Present)

• Design and execute integrated PR and communications campaigns for music releases, album launches, and festivals, increasing media coverage by over 30%.
• Build and maintain relationships with national and international media outlets, securing features, interviews, and editorial placements.
• Write, edit, and distribute press releases, media advisories, and statements, ensuring message consistency and brand alignment.
• Coordinate influencer partnerships and digital activations, driving 25% growth in online engagement.
• Host and anchor press conferences, listening parties, and brand events as the public-facing representative for clients and partners.
• Lead crisis communication response, drafting rapid-response messaging and managing sensitive narratives.

PR Associate at The YD Company (2024-03 – 2024-11)

• Planned and executed PR strategies for major events including African Knockout (AKO) and Lagos Leather Fair, contributing to a 40% increase in event attendance.
• Developed tailored media pitches that resulted in a 50% increase in broadcast features and online mentions.
• Managed PR accounts for brands including WOODstyles, Provaste, and Ritver Paints, overseeing media relations and messaging.
• Organized press briefings and coordinated on-site media coverage, hosting 15+ journalists per event.
• Facilitated influencer collaborations (including Ope Famakin, Josh2Funny, Nasboi), expanding brand reach.

Reporter, News Producer & Content Writer at Smooth Promotions (HipTV) (2023-01 – 2024-03)

• Researched, scripted, and produced 100+ news and entertainment segments for TV and digital platforms.
• Covered major events including Miss Universe Nigeria, The Headies, AMVCA, and AFRIFF through field reporting and live interviews.
• Conducted original interviews with celebrities across industries, ensuring accuracy and engaging storytelling.
• Maintained a strong network of industry sources to deliver timely, exclusive content, upholding journalistic ethics and legal standards.

Website Manager & Digital Marketer at The Grand Souq (2023-05 – 2024-12)

• Managed and optimized 500+ product listings, improving user engagement by 20%.
• Executed SEO strategies and keyword research, resulting in a 35% increase in organic traffic.
• Ran targeted Facebook and Instagram ad campaigns, improving ROI by 15%.
• Monitored analytics and produced performance reports on traffic, conversions, and sales.

Social Media Manager at Siod Leather | Conscious Soul Records | The Honeymoon Company (2022-06 – 2023-05)

• Developed content strategies that drove a 45% increase in follower growth across platforms.
• Managed daily content scheduling, community engagement, and brand voice consistency across three client accounts.
• Executed and optimized paid advertising campaigns for maximum reach and engagement.

Event Host / Compere / Media Presenter at Freelance & Contract Work (2021 – Present)

• Host and moderate corporate, entertainment, cultural, and faith-based events — including The City Choir Carol, Global Tech Africa 2024, FashionEVO Summit 2024 & 2025, and Launch'25.
• Anchor red carpet sessions and moderate panel discussions with industry leaders at events such as the NIESV Dinner and NETCORE & INFYTEL Awards 2025.
• Represent brands on stage and on camera, aligning tone and delivery with brand objectives (e.g. The Gino Christmas Cook-off 2025).
• Collaborate with event producers, PR teams, and technical crews to deliver professional, high-energy live experiences.

Radio Presenter & Broadcast Intern at OOU 92.1 FM (2021-04)

• Presented youth-focused entertainment and news programmes; scripted segments and managed live listener interactions.

Broadcaster at Orientation Broadcasting Service (OBS) 88.5 FM, NYSC Camp (2022-12)

• Delivered live coverage of NYSC orientation activities and conducted interviews while managing playlist programming.

M.Sc. in Communication & Media Studies – Lagos State University (2026-08)

B.Sc. in Mass Communication – Olabisi Onabanjo University (2017 – 2022)

West African Senior School Certificate (WASSCE) – Clemmy High School, Egbe, Lagos (2017)