Marketer
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"Aspiring to secure a dynamic position in strategic sales and business development, I bring a demonstrated history of achieving revenue objectives, fostering pivotal alliances, and implementing cutting-edge sales methodologies. Committed to identifying and capitalizing on emerging business prospects, cultivating enduring client connections, and making substantial contributions to organizational triumph. Goal-centric and adaptable, with a commitment to surpassing benchmarks and delivering unparalleled value in rapidly evolving and competitive business landscapes."
11, 2022 - PRESENT ARIZONA BROTHER LIMITED (A START-UP RETAIL BUSINESS)– IKORODU, LAGOS – IKORODU, LAGOS
RETAIL ENTREPRENEUR (FOUNDER OF A BAKERY/PASTRY CAFE)
▪ Founded and established ARIZONAL BRO. with the Nigeria Corporate Affair Commission, a dynamic and customer-centric retail venture specializing in everything pastry.
▪ Developed and implemented effective merchandising strategies, resulting in a 65% increase in sales within the first year of operation.
▪ Cultivated a loyal customer base through exceptional customer service, personalized shopping experiences, and community engagement initiatives.
▪ Implemented cost-effective inventory management practices, optimizing stock levels, and minimizing losses due to overstock or obsolescence.
▪ Led a team of dedicated staff, fostering a positive work culture, and achieving high levels of employee satisfaction and productivity.
▪ Adapted to changing market trends by integrating an online sales platform, expanding the business’s reach, and enhancing overall profitability.
▪ Established strong vendor relationships, negotiated favorable terms, and ensured a diverse and appealing product assortment.
SENIOR MARKETING GROWTH OFFICER,
▪ I was responsible for leading the development and execution of comprehensive growth strategies aimed at expanding market presence and increasing revenue streams within the COVID-19 logistics sector.
▪ To accomplish this goal, I led cross-functional teams to identify key growth opportunities and leverage organizational strengths. I collaborated closely with stakeholders, including the Lagos State Ministry of Health, Lagos State Biobank, Port Health, FAAN, and others to drive strategic partnerships and initiatives.
▪ In addition, I analyzed market trends and the competitive landscape to inform strategic decision-making. I identified areas for innovation and differentiation to maintain a competitive edge in the market. Based on these insights, I developed and implemented targeted marketing campaigns to promote the company's services and COVID-19 testing facilities. These campaigns effectively reached and engaged with target audiences to drive customer acquisition and retention.
▪ Another critical aspect of my role was establishing and nurturing relationships with key stakeholders, including government agencies, regulatory bodies, and industry partners. This enhanced the organization's credibility and influence within the sector.
▪ To monitor and evaluate the performance of growth initiatives, I tracked key performance indicators and metrics. Based on these insights, I assessed effectiveness and optimized strategies for maximum impact.
▪ In addition, I provided strategic guidance and mentorship to junior team members, fostering a culture of innovation, collaboration, and continuous improvement to drive long-term growth and success.
▪ Throughout my tenure, I consistently exceeded growth targets and contributed to the organization's leadership position in the COVID-19 logistics industry. My commitment to excellence and results-driven leadership demonstrated my expertise in the field and my ability to drive success.
08, 2021 – 04, 2022 CARTER BIGGS LOGISTICS (OFFICIAL LOGISTICS PROVIDER TO THE LAGOS STATE COVID-19 PRIVATE LAB CONSORTIUM)– IKEJA, LAGOS
PROTOCOL OFFICER FOR PASSENGERS FROM REDLIST COUNTRIES/MARKETING GROWTH OFFICER,
▪ Developed and executed strategic marketing initiatives to drive growth and expansion within the COVID-19 logistics sector, leveraging insights from customer interactions and industry dynamics.
▪ Cultivated strategic partnerships with key stakeholders including the Lagos State Ministry of Health, Lagos State Biobank, Port Health, FAAN, and others to enhance the organization's market presence and facilitate business development opportunities.
▪ Utilized customer feedback and market analysis to identify emerging trends and opportunities, shaping marketing strategies to maximize the company's competitive advantage.
▪ Collaborated cross-functionally to align marketing efforts with operational objectives, ensuring seamless integration of marketing initiatives into overall business strategy.
▪ Led marketing campaigns targeting arriving passengers, effectively promoting the company's services and COVID-19 testing facilities to drive customer acquisition and retention.
▪ Championed brand visibility and reputation management efforts, ensuring consistent messaging and positioning across all marketing channels.
▪ Monitored and evaluated marketing performance metrics to assess campaign effectiveness and inform strategic decision-making, driving continuous improvement and optimization of marketing efforts.
▪ Demonstrated a commitment to driving business growth and success through innovative marketing strategies and customer-centric approaches, contributing to the organization's leadership in the COVID-19 logistics sector.
04, 2019 – 03, 2020. PAGE FINANCIAL – IKEJA, LAGOS
▪ Conduct in-depth credit analyses to ensure accurate risk assessment for borrowers.
▪ Evaluate sales performance to provide insights for sales strategy enhancement.
▪ Collaborated with teams to optimize loan application processes and improve customer experiences.
▪ Utilized risk analysis to make informed lending decisions based on the risk and liability of the loan application.
▪ Teamed up with organizations to provide credible advisory and support services to enable them to attain market advantage.
08, 2018 – 11, 2019 UNION BANK OF NIGERIA – OBALENDE, LAGOS
▪ Evaluated borrowers’ financial status and property values for informed lending decisions.
▪ Contributed to maintaining a healthy loan portfolio through efficient collaboration.
03.2011 – 09.2015 ESPAM FORMATION UNIVERSITY
Benin Republic.
Bachelor of Science – International Relations
▪ Second Class Upper Division Hons.