Client Manager at Hudson Sandler LLP (2025-11 – Present)
Strategic communications and media relations management for high-profile clients across diverse industries
- Developed and executed comprehensive media strategies, securing coverage in leading publications like CNBC, Business Insider, and Bloomberg and managing press inquiries to enhance visibility and reputation.
- Drove thought leadership initiatives including op-ed placements, bylined articles, and expert positioning to establish clients like Flutterwave's CEO, Olugbenga Agboola, as industry authorities.
- Created high-impact written content including press releases, feature articles and other strategic communications materials tailored to client objectives.
- Coordinated, and executed corporate events, conferences, and stakeholder engagement programs to amplify client messaging.
- Provided integrated strategic counsel to both client and internal teams on communications planning, crisis management, and reputation enhancement.
- Identified growth opportunities, supported account expansion, and contributed to new business development initiatives and pitch preparation for Hudson Sandler LLP.
Public Relations Consultant at Brooks & Blake (2024-04 – 2025-10)
Integrated public relations strategy and crisis management for corporate, entertainment, healthcare, sports, and media sectors
- Designed and executed integrated public relations strategies that delivered measurable impact across diverse sectors, including corporate, entertainment, healthcare, sports, and media.
- Provided high-level strategic counsel and crisis management support, ensuring brand reputation protection and effective stakeholder communication for clients such as Guinness Nigeria and Pernod Ricard, particularly in sustainability initiatives.
- Successfully carried out the various phases of the 'Look for the Redington Sticker' campaign for Redington Group, to increase the purchase of authentic Apple products.
- Coordinated the successful launch of the iPhone 16 in Nigeria for the Redington Group.
- Spearheaded the successful relaunch of Honeywell Noodles, implementing targeted marketing and PR campaigns that resulted in a 32% month-to-date (MtD) sales increase post-launch.
- Established and nurtured strong relationships with key stakeholders, including clients, media partners, and industry influencers, fostering long-term collaboration and positive brand positioning.
Account Manager & Content Analyst at Stephanie John & Associates (2022-04 – 2024-03)
Data-driven content strategy and account management across social media, blogs, and newsletters
- Managed assigned client accounts by designing and executing data-driven content strategies across social media, blogs, and newsletters to align with overarching marketing and communication objectives.
- Drove brand visibility for Hervest, a women-centric fintech institution looking to be a critical player in the Nigerian financial space.
- Enhanced the market presence and industry authority of leading brands such as Access Holdings, Seplat, and Access Bank through proper positioning.
- Conducted in-depth media analysis to track brand visibility, engagement, sentiment, and share of voice for Seplat, delivering data-driven insights and strategic recommendations to optimize communication efforts.
- Spearheaded crisis communication strategies for Access Holdings, mitigating reputational risks and ensuring effective stakeholder engagement during critical situations.
- Successfully launched Leatherback, a Nigerian fintech platform that provides cross-border payment, and established it as a force in a highly competitive market.
- Developed compelling communications pitches and strategic messaging to attract new business opportunities, strengthening client acquisition and retention efforts.
Account Manager at Brand Effect NG (2018-12 – 2022-03)
Multi-channel communication campaigns and data-driven strategies for brand awareness and business growth
- Led the execution of multi-channel communication campaigns to enhance brand awareness, generate high-quality leads, and strengthen brand reputation for Qingsmen Entertainment and Hush'd through strategic messaging and targeted outreach.
- Developed and implemented data-driven strategies to support No Limit Fashion in navigating competitive markets, identifying growth opportunities, and achieving key business objectives through market analysis and performance insights.
- Managed and coordinated integrated communication efforts across diverse platforms, ensuring consistent brand messaging and effective audience engagement to drive brand affinity and business growth.
PR Manager at Gusto Entertainment Africa (2018-06 – 2020-03)
Public relations and content strategy for entertainment media and beverage brand
- Drove significant audience growth by increasing Gusto TV Africa's YouTube channel subscribers from 10,000 to nearly 100,000 within two years. This was achieved through the development and execution of highly engaging content strategies, leading to the successful launch of popular shows such as Gusto Trends, Corner Kick, and Gusto Reaction.
- Spearheaded the planning and execution of a bimonthly flagship event—Gusto Fun Weekend—designed to enhance brand engagement, foster community building, and strengthen audience loyalty through immersive entertainment experiences.
- Led all public relations initiatives for Jameson Irish Whiskey, including strategic communication planning, media relations, and brand positioning to enhance visibility, market penetration, and consumer engagement.
PR Manager & Content Associate at Zebra Stripes (2017-02 – 2017-12)
Public relations and content development for entertainment and film industry
- Coordinated the successful release of movies like 'My Wife and I,' and 'Something Wicked', in cinemas across Lagos.
- Managed the PR presence of artistes like Y Cee, Dapo Turburna, Aramide, and Reminisce.
- Coordinated and developed the content for the inaugural editions of the agency's e-magazine.
- Managed the agency's relationship with the media relations.
