Opaleke Olaide

Aspiring Product Manager with over five years of experience across growth marketing, product analytics, ecommerce optimisation, product marketing support, customer journey analysis, and digital performance reporting. Skilled in using GA4, Google Tag Manager, Mixpanel, Appsflyer, Metabase, Power BI, SQL, Python, Excel, Shopify, and CRM tools to analyse user behaviour, identify funnel dropoffs, review activation and retention signals, and translate data into practical business and product recommendations. Recently completed Google's Product Management course and now focused on applying a strong growth, analytics, and user-centred background to product management, product analyst, growth product, and product operations internship roles.

Growth Marketer and Analyst at TALENT POP (2025-11 – Present)

• Analyse Shopify, Google Search Console, GA4, and SEO data to identify acquisition, conversion, and retention opportunities across the ecommerce journey.
• Review product pages, collection pages, promotional sections, and landing pages to spot conversion barriers, content gaps, page experience issues, and merchandising opportunities.
• Build performance tracking views to monitor traffic, indexing, keyword movement, landing page performance, customer engagement, and product visibility.
• Use Excel, Power BI, SQL-supported reporting, and Python to clean, organise, and prepare ecommerce and performance data for growth reviews and client updates.
• Translate store, SEO, customer journey, and product page findings into practical recommendations on pages, products, content assets, technical fixes, and optimisation priorities.

Performance Marketing Executive at GIW WRITERS LLP (2025-01 – 2025-11)

• Managed paid growth campaigns across Google Ads and Meta Ads by analysing acquisition source, lead quality, conversion rate, funnel movement, audience response, and cost efficiency.
• Built performance reports using GA4, Google Tag Manager, Appsflyer, Mixpanel, Metabase, Excel, SQL, and Power BI to connect traffic sources, user actions, email engagement, and conversion outcomes.
• Designed and maintained tracking structures in Google Tag Manager and GA4, including conversion events, form submissions, button clicks, source tagging, UTM governance, and campaign-level visibility.
• Used Mixpanel and Metabase to analyse user journeys from ad click to landing page interaction, form completion, email follow-up, consultation request, and final conversion point.
• Worked with copywriters, designers, and web support teams to turn performance insights into landing page changes, CTA improvements, email adjustments, creative refinements, and clearer user messaging.

Marketing Analyst (Job Shadowing) at INTERSWITCH GROUP (2025-04 – 2025-07)

• Analysed product marketing performance for fintech products by reviewing user adoption, onboarding behaviour, lifecycle engagement, campaign response, product usage patterns, and funnel progression.
• Used Mixpanel and Metabase to track activation, engagement, retention signals, drop-off points, product interaction trends, and customer behaviour across product-led journeys.
• Reviewed Customer.io onboarding flows, activation messages, engagement emails, customer segments, trigger logic, and response patterns across different user groups.
• Applied SQL-supported analysis to query and segment product and campaign data, helping identify user cohorts, behavioural trends, engagement gaps, and performance differences.
• Collaborated with product, marketing, analytics, and sales teams to connect campaign observations with product adoption data, customer feedback, launch reporting, and go-to-market priorities.

Digital Marketer and Analyst at TRANSSION HOLDINGS (2023-03 – 2024-10)

• Led digital performance analysis for smartphone brands across Nigeria, Ghana, and Kenya by comparing campaign performance, traffic quality, regional audience behaviour, product interest, and conversion signals.
• Planned and optimised paid acquisition campaigns across Google Ads, Meta Ads, and TikTok Ads using channel performance, audience segments, creative response, landing page data, and conversion behaviour.
• Analyse Shopify, Google Search Console, GA4, and SEO data to identify acquisition, conversion, and retention opportunities across the ecommerce journey.
• Review product pages, collection pages, promotional sections, and landing pages to spot conversion barriers, content gaps, page experience issues, and merchandising opportunities.
• Build regional performance reports comparing market-level campaign results, traffic sources, engagement quality, product page performance, keyword visibility, and customer journey patterns.
• Implemented tracking frameworks using Google Tag Manager, GA4, and Appsflyer to monitor campaign traffic, source attribution, app or web actions, conversion events, and channel contribution.
• Worked with product, engineering, and brand teams during multi-market rollouts to align campaign timelines, tracking requirements, landing page readiness, product messaging, and post-launch performance review.

Digital Marketer/Ecommerce Store Admin at THRITER DIGITAL MARKETING AGENCY (2022-10 – 2023-11)

• Managed digital marketing and ecommerce store administration for client brands across healthcare, fintech, education, retail, and direct-to-consumer sectors.
• Administered Shopify stores by handling product uploads, product descriptions, pricing updates, collection setup, navigation changes, and storefront content management.
• Conducted Shopify app audits to review installed apps, identify redundancies, assess impact on store speed and usability, and recommend more efficient app configurations.
• Built and updated landing pages, product pages, and campaign pages in Shopify, WordPress, and PageFly, ensuring alignment with brand guidelines, approved copy, and conversion goals.
• Performed quality assurance checks across ecommerce stores, apps, landing pages, forms, pixels, and tracking setups using Google Tag Manager and Google Analytics before launch or client delivery.

Masters in Digital Marketing and Business Transformation – ROME BUSINESS SCHOOL (2025-12)

B.A (Ed) in English Language and Education – EKITI STATE UNIVERSITY, ADO-EKITI, NIGERIA (2020-11)