Osaze Tony

Graphic and brand identity designer with over 5 years of hands-on experience helping small and growing businesses show up with a look that is clear, consistent, and memorable. I build complete visual identities, from logos, color palettes, and typography to social media content and print-ready files, for brands in SaaS, beauty, fashion, lifestyle, and e-commerce. I enjoy taking a rough client brief and turning it into a brand people recognize and trust.

I work mainly in Adobe Illustrator, Canva, and CorelDRAW, with a strong eye for layout, grid systems, and custom typography. My background in Statistics and front-end web development keeps me detail-focused and helps me design work that scales.

Freelance Graphic Designer and Brand Identity Specialist at Self-Employed / Independent Consultant (2020 – Present)

• End-to-End Visual Branding: Concepted, designed, and launched complete brand identity packages for 6+ SME businesses across SaaS, beauty, streetwear, floral, and creative hub industries, delivering custom logo systems, typography guidelines, primary and secondary color palettes, and full brand documentation.
• High-Volume Content Creation: Designed 50+ social media graphics, digital ad banners, and promotional materials across home decor, fitness, fashion, and lifestyle sectors, helping clients elevate brand authority and drive engagement.
• Multi-Channel Brand Consistency: Developed comprehensive brand guidelines and asset libraries used across client packaging, e-commerce storefronts, digital campaigns, and print media to ensure 100% brand alignment across all touchpoints.
• Print and Packaging Production: Prepared production-ready vector artwork, print layouts, packaging concepts, and high-resolution mockups, coordinating specifications (bleeds, color profiles, CMYK/RGB) for seamless physical manufacturing.
• Client and Workflow Management: Managed full project lifecycles from discovery calls and moodboarding to feedback iteration and final file handoffs (AI, SVG, PDF, PNG, JPG), maintaining a 100% on-time delivery record.
• AI-Enhanced Workflows: Integrated generative AI tools (Midjourney, ChatGPT) into ideation and concepting stages to accelerate turnaround times while maintaining strict human-led visual quality control.

Bachelor of Science (BSc) in Statistics – University of Lagos, Nigeria (2025)