Osoimurie Joy

UI/UX and Product Designer with over 3 years of experience designing, prototyping, and delivering intuitive, user-centered digital products across web and mobile platforms. My work spans early-stage startups, established brands, and public-facing platforms, where I translate complex product requirements into scalable, visually refined interfaces that balance business goals with user needs. I have hands-on experience integrating AI-assisted workflows into design processes, leveraging data-driven insights, usability testing, and automation to improve design efficiency and decision-making.

Alongside industry practice, I actively mentor emerging designers through structured design education, portfolio guidance, and real-world project reviews, contributing to the growth of Africa's design ecosystem.

Product / UI Designer at BuySimply

Worked as part of the product design team, contributing to the design and refinement of core user-facing features.

• Designed intuitive user interfaces and reusable components aligned with product requirements and user behavior insights
• Collaborated with developers and product stakeholders to ensure accurate design handoff and implementation
• Supported iterative design improvements through feedback loops, usability reviews, and design refinements

Product / UI Designer at Muzaride (2022-06)

Contributed to early-stage product design of a ride-hailing platform for driver and rider experiences.

• Designed mobile app wireframes and interactive prototypes with emphasis on simplicity, clarity, and usability
• Supported brand identity development and interface consistency prior to project closure

Product Designer / UI Designer at Dellahs Ltd (Beauty Brand)

Led end-to-end product and interface redesign for a beauty brand e-commerce platform.

• Led end-to-end product and interface redesign, from user journey mapping and wireframing to high-fidelity prototyping
• Together with a wordpress developer, designed and launched a scalable e-commerce website using a no-code platform, integrating payment gateways and product catalog systems
• Built and deployed a content-driven blog platform to improve organic traffic, SEO performance, and brand authority
• Worked closely with brand and marketing teams to ensure consistent visual identity across digital touchpoints

No-code Developer / Designer at Nigeria Aquatics Federation

Led the redesign and no-code development of the federation's official website to improve usability, navigation structure, and mobile responsiveness.

• Led the redesign and no-code development of the federation's official website to improve usability, navigation structure, and mobile responsiveness
• Designed visual hierarchies, typography systems, and interactive components to enhance content clarity and user engagement
• Structured information architecture to effectively showcase events, athlete profiles, governance updates, and federation news
• Optimized performance, SEO, and accessibility to support both national and international audiences
• Collaborated with stakeholders to align design outcomes with organizational goals and public communication needs

Mentor at WTM & Afro TechXcel

Mentored aspiring women in tech to develop technical and problem-solving skills in preparation for upcoming hackathon.

• Mentored aspiring women in tech to develop technical and problem-solving skills in preparation for upcoming hackathon
• Guided participants through the project lifecycle, from initial ideation and wireframing to technical implementation and pitching
• Facilitated technical workshops or 1-on-1 sessions to bridge the gap for underrepresented groups in the local tech ecosystem
• Collaborated with Afro Tech Excel organizers to ensure mentees had the resources needed to build competitive hackathon submissions

Mentor at She Code Africa

Mentor aspiring UI/UX and product designers through structured guidance on design fundamentals, UX thinking, and portfolio development.

• Mentor aspiring UI/UX and product designers through structured guidance on design fundamentals, UX thinking, and portfolio development
• Conduct design critiques, provide actionable feedback, and support mentees in applying industry-standard design practices
• Contribute to strengthening Africa's tech ecosystem through community-driven mentorship and knowledge sharing

Bachelor of Science (BSc) in Computer Science – University of Benin (2018 – 2023)