Digital Marketing Specialist at LOUBBY AI (2025-10 – Present)
B2B AI company serving enterprise clients globally.
- Drive integrated marketing campaigns across email, social media, and content channels, ensuring consistent brand positioning and messaging alignment across all touchpoints.
- Develop and execute content strategy including thought leadership articles, newsletters, blog posts, and press releases, directly supporting brand awareness and lead generation objectives.
- Plan and support webinar execution and virtual event marketing, coordinating cross-functional stakeholders from concept to post-event reporting.
- Analyze campaign performance using Google Analytics and marketing dashboards, translating data into actionable insights and optimization recommendations for leadership.
- Collaborate with designers, developers, and external vendors to deliver polished marketing assets within enterprise deadlines.
- Leverage AI tools and marketing automation workflows to accelerate campaign delivery while maintaining brand consistency and compliance.
Digital Marketing Specialist (Contract) at MINTYN (2025-06 – 2025-06)
Fintech company providing regulated digital banking solutions.
- Executed digital marketing initiatives for a regulated fintech brand, adapting campaign messaging to meet compliance requirements while preserving brand voice and audience engagement.
- Produced campaign assets for digital banking product announcements, aligning content with audience insights and competitive positioning in the Nigerian fintech market.
SEO and Content Marketing Specialist at CLAPOUT GLOBAL SOLUTIONS (2024-03 – 2025-06)
- Developed and executed SEO-driven content strategy, producing 15+ optimized articles and landing pages monthly that increased organic site traffic by 30% within 7 months.
- Executed on-page SEO strategies including meta optimization, internal linking, and content structuring, moving 3 target pages to first-page Google rankings.
- Analyzed performance data using Google Analytics and Search Console, recommending data-driven adjustments that improved session duration by 20% and CTR by 13%.
- Conducted keyword research and competitor analysis using SEMrush and Ahrefs, identifying content gaps and generating 10 new thought leadership ideas adopted by the editorial team.
- Partnered with design and product teams to align content strategy with campaign objectives, improving cross-channel messaging consistency.
- Increased returning visitor rate by 15% through strategic content improvements informed by audience behavior insights.
Social Media and Digital Marketing Manager at VIRTUAL MEDIA NETWORK (2023-04 – 2025-03)
- Designed and executed integrated digital marketing strategies that increased audience engagement by 35% year-over-year and grew follower base by 20% across platforms.
- Managed B2B and B2C brand presence across Facebook, Instagram, LinkedIn, and Twitter, growing organic impressions by 40% through strategic content optimization.
- Planned and executed paid social advertising campaigns on Meta Ads Manager for Facebook and Instagram, achieving 12% conversion rates and exceeding company benchmarks.
- Tracked, measured, and reported on marketing KPIs using Google Analytics, translating performance data into actionable strategy recommendations for leadership.
- Created and managed content calendars, ensuring consistent brand messaging and campaign alignment across all digital channels.
- Conducted competitive market research to identify positioning opportunities, contributing to campaigns that outperformed industry engagement averages by 25%.
Digital Marketing Associate at HYRIDE NG (2022-06 – 2023-11)
- Supported integrated marketing and communications initiatives including PR announcements, partnership communications, and brand messaging across digital and print channels.
- Prepared weekly and monthly marketing performance reports and dashboards, delivering actionable insights and campaign optimization recommendations to leadership.
- Executed social media content strategies that increased organic reach by 20% and audience engagement by 15% within the first month of campaign launch.
- Coordinated cross-functional collaboration between marketing, design, and product teams to ensure consistent messaging and on-time campaign delivery.
Social Media and Marketing Representative at VITAFOAM NIGERIA PLC (2021-11 – 2022-06)
Enterprise manufacturing company (500+ employees), B2B and B2C markets.
- Developed and executed a brand content strategy positioning Vitafoam as an engaging household brand, increasing organic reach by 20% and follower engagement by 15% within the first month.
- Conducted competitive market research and analysis, recommending strategy improvements that positioned campaigns 15% ahead of industry engagement averages.
- Monitored and reported on campaign performance metrics including reach, engagement, and CTR, making real-time adjustments to consistently meet KPIs.
