Racheal Olalekan

Social Media & Content Strategist who helps individuals and brands grow on social media and become impossible to ignore in their niche. Skilled in content strategy, LinkedIn growth, personal branding, and turning visibility into real opportunities. Creative and growth-focused Social Media & Content Strategist passionate about helping brands, creators, and professionals grow their visibility online through intentional content and storytelling.

Social Media & Content Strategist at The Shrewd Strategist (2026-01 – Present)

• Grew a personal LinkedIn brand to 88,000+ impressions, 35,000+ unique members reached, and 797 new followers in 90 days through a consistent, data-led content strategy.
• Created a single viral post that reached 33,000+ impressions, drove 272 profile visits, and added 141 new followers in 7 days.
• Maintained an average engagement rate of 9.69% (vs. 2–3% industry benchmark) by applying audience psychology and hook-led content frameworks.
• Designed reusable content systems — content calendars, hook templates, and a 3-pillar strategy — to make consistent publishing sustainable.

Content Team Lead & Social Media Manager at LinkedIn Local Abeokuta (2024-09 – 2025)

• Planned and managed social media content promoting LinkedIn Local Abeokuta events and community engagement.
• Created engaging content helping improve audience visibility and participation.
• Worked closely with a content team to maintain clear and consistent messaging.
• Shared event highlights, key lessons, and follow-up content across LinkedIn.
• Supported audience engagement through storytelling and strategic communication.

B.Sc. in STATISTICS – Federal University of Agriculture, Abeokuta (2022 – 2026)