Ruth Ayibaemi

A results-driven marketing strategist and copywriter with expertise in developing and executing effective content strategies across multiple channels, including social media, email marketing, and content marketing. Skilled in crafting compelling messaging that resonates with target audience, enhances brand positioning, and drives visibility and conversions. Experienced in leading content teams, executing high-impact marketing campaigns, and optimizing messaging through data-driven research.

Proficient in sales communication, email marketing tools (MailChimp, Email Octopus), and performance analytics to ensure strategic alignment with business objectives. Committed to continuous learning and staying ahead of industry trends to refine strategies and drive measurable success. Passionate about helping brands and businesses achieve their marketing goals through innovative, strategic, and result-oriented content.

Deputy Head, Content + Social Media Team at Evolv Africa (Formerly LinkedIn Local Nigeria) (2025-01 – Present)

• Assisting the department head (team lead) oversee day-to-day content operations, constant reminders to team members and ensuring timely delivery of contents
• Coordinating and collaborate with cross-functional teams to ensure successful project and task delivery
• Occasionally review and edit content to ensure quality that meets each social media platform needs
• Create content that aligns with the content strategy and LinkedIn Local Nigeria (LLN's) goals

Branding & Marketing at Ray Marketing Agency (2023-02 – Present)

• Develop and implement tailored social media strategies to achieve business objectives, increase online presence and establish thought leadership
• Create social media content and copy that resonates with targeted audience
• Plan, schedule and publish content across social media channels to ensure consistent brand messaging and maximize reach
• Monitor and analyze social media metrics to identify trends, understand what works to inform future content strategies to be followed
• Conduct A/B to identify areas for content improvement and also optimize content for better performance
• Develop and maintain a consistent brand voice and tone all social media channels that aligns with the brand's overall messaging

Content Team Lead at Visionaires Growth Hub (2024-07 – 2025-01)

• Responsible for defining the content strategy, goals, and standards for Visionaries GrowthHub and also collaborating with other team leads - design, marketing and social media management
• Managed and coordinate the content team, assign tasks, monitor progress, create & edit content and ensure quality and consistency of overall contents
• Evaluated the performance and impact of the content, using data and feedback to optimize and improve the content

Sales and Marketing Associate at Verdac Tech (2023-06 – 2024-04)

• Supported the marketing team with developing engaging content for email campaigns, including subject lines and email body copy with Email Marketing Software like MailChimp and Email Octopus
• Assisted in managing email subscribers list and segmenting audiences for target campaigns
• Contributed to analyzing email marketing performance metrics (open rates, click through rates) to improve campaign effectiveness and was able to get 75% of our marketing goals concerning getting students to enroll for their course in their 3rd cohort through the use of social media copy and email copy combined
• Crafted emails and built a deeper connection with generated leads and existing email lists using email marketing platform, measuring email traffic, open rate, click through
• Created marketing sales report using social media analytics to analyze and measure the success of marketing efforts and campaigns, and create contents concerning promotions

Place of Primary Assignment (NYSC) Teacher at De-Right Education Centre (2021-12 – 2022-10)

• Designed and implemented engaging lesson plans, aligning with the Nigerian Educational Research and Development Council (NERDC) curriculum
• Effectively managed the classroom and ensured a conducive learning environment for students, maintained accurate attendance records and provided constructive feedback on their academic performance
• Provided administrative assistance to the principal as regards data management and school project support

Undergraduate Industrial Training at Directorate of Consultancy, Entrepreneurship, Research and Development (DOCERAD) (2019-07 – 2019-10)

• Assistant to the Quality Control Assurance Personnel; Assisted and gained exposure to company operations, chemical reactions of products and processes involved in making few of the company's products; Provided support in packaging operations of products
• Supervised new interns, guiding and mentoring them to achieve their tasks and responsibilities

CDS President at NYSC Idogbo, CDS Group (2022-07 – 2022-10)

• Organized and overseeing CDS projects, events and meetings; Served as the official representative of Idogbo CDS group; Identified community needs and developing projects to address them
• Overseen the allocation and utilization of resources where needed; Fostered collaboration, participation and a sense of purpose amongst CDS members

CDS Treasurer at NYSC Idogbo, CDS Group (2022-04 – 2022-07)

• Overseen the collection, disbursement and management of CDS funds
• Maintained accurate and up-to-date financial records of the CDS group also with transparency to CDS members
• Developed and proposing budgets for CDS projects

B.Sc in Microbiology – Niger Delta University (2016 – 2021)