Samuel Charles

YouTube analytics specialist focused on SEO optimization, retention strategy, and cross platform content alignment. Experienced in transforming underperforming videos into structured, data driven content systems that improve discoverability, engagement, and audience growth.

YouTube Analytics Specialist at Independent (2023-02 – Present)

YouTube analytics specialist focused on SEO optimization, retention strategy, and cross platform content alignment.

• Audited 112K subscriber football channel to identify retention gaps and thumbnail misalignment limiting views to about 3K per upload
• Mapped audience drop off and redesigned cold open structure to improve first 30 second retention and viewing continuity
• Optimized titles, tags, and content positioning using Tubebuddy, Google Trends, and NoxInfluencer for improved search visibility
• Developed timestamp based retention blueprint enabling targeted content restructuring and stronger watch time performance
• Created SEO content pack and upload cadence strategy aligned with trend windows to improve consistency and discoverability
• Built engagement framework using title psychology and pattern interrupt hooks to increase click through and audience interaction
• Analyzed YouTube Studio metrics and delivered performance reports with clear optimization actions for ongoing growth
• Supported early stage creator growth from 1.2K subscribers through cross platform trend alignment and content positioning

Bachelor of Science in Civil Engineering – Nnamdi Azikiwe University (2023 – 2028)