Selena Ugwumba

UI/UX and Product Designer with 2+ years of experience delivering end-to-end design for fintech, hospitality, real estate, and consumer platforms. Specialized in mobile-first product design, design systems, and developer handoff, with shipped work live on the App Store and Google Play. Proficient in Figma, usability testing, and AI-assisted prototyping tools. Collaborative by nature, research-driven by process, and focused on outcomes that reach users intact.

UI/UX Designer at Reuggo (Design Studio) (2024-02 – Present) Designing mobile and web experiences across multiple client engagements in fintech, hospitality, real estate, travel, and job platform sectors.

• Designing mobile and web experiences across multiple client engagements in fintech, hospitality, real estate, travel, and job platform sectors; delivering onboarding flows, dashboards, booking interfaces, and listing pages from research brief through to developer handoff.
• Designing over 200+ screens across concurrent client projects, from hotel and property listing interfaces to fintech dashboards, maintaining visual consistency and clean handoff documentation throughout.
• Building and maintaining design systems used across multiple active client products, standardizing components and reducing design-to-development friction across the team.
• Collaborating within a 3-person design team alongside client-side product managers and developers, contributing to design reviews and resolving requirement gaps consistently before implementation. UI/UX Designer (Contract) at Kopa (2025-05 – 2025-07) Led UI/UX design for Kopa, a mobile-first fintech platform digitizing the traditional ajo/esusu group savings model for modern users across Nigeria.
• Led UI/UX design for Kopa, a mobile-first fintech platform digitizing the traditional ajo/esusu group savings model for modern users across Nigeria.
• Designed core flows including group creation, contribution tracking, payout management, and member onboarding, maintaining a clean and trustworthy visual language throughout.
• Built and maintained reusable UI components and contributed to the design system, ensuring consistency across screens and reducing handoff friction with developers.
• Delivered high-fidelity Figma prototypes and annotated specs ready for developer implementation within the contract period. UI/UX Designer (Contract) at Runr (2024-08 – 2024-12) Led end-to-end design of a two-sided mobile platform from 0 to prototype.
• Led end-to-end design of a two-sided mobile platform from 0 to prototype, defining personas, user flows, and information architecture for both users and errand helpers independently.
• Designed 6 core flows (errand posting, helper selection, in-app chat, payments, task tracking, and ratings) and validated all flows through usability testing before final handoff.
• Produced low- and high-fidelity prototypes in Figma, iterating across 3 rounds of testing to resolve trust and clarity issues identified in early user sessions.
• Delivered a production-ready UI within a 5-month contract, balancing trust signals, speed of interaction, and simplicity across a dual-persona product. UI/UX Design Intern at The Techie (2023-07 – 2024-01) Designed wireframes and high-fidelity Figma prototypes for real-world case study projects.
• Designed wireframes and high-fidelity Figma prototypes for 3 real-world case study projects, a budgeting app, a dating app, and an e-commerce dashboard, each validated through usability testing with 3–5 users per project.
• Conducted user interviews and synthesized findings into personas and journey maps that directly shaped design decisions, with completed case studies presented to management and client stakeholders.
• Worked within established design systems across live projects, maintaining UI consistency and contributing to peer design critiques to improve visual quality and usability of delivered screens.

Bachelor's Degree in Public Administration – University of Nigeria, Nsukka, Enugu State (2014-09 – 2018-07)