Sola
Product & Growth Lead | SaaS & B2B Technology | 0-to-1 Product Launch
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About
Strategic, execution-focused Product & Growth Lead with 2+ years driving 0-to-1 SaaS product launches, customer acquisition, onboarding optimization, and sustainable growth in early-stage startups. Proven at the intersection of Product, Customer Success, Marketing, and Growth -- finding product-market fit, developing GTM strategies, building customer feedback systems, and running growth experiments. Data-driven: Mixpanel, Amplitude, SQL, funnel/cohort analysis, A/B testing.
Technically fluent in REST APIs, cloud infrastructure, microservices. Self-driven, proactive, and ready to own growth from MVP launch to market adoption in a fast-moving startup.
Experience
Product Manager - DefiState Inc - Remote
(2024-01)
- Owned end-to-end product roadmap and growth strategy for a real-time B2B SaaS data infrastructure platform, shipping from first spec to beta launch in a 3-person founding team.
- Found product-market fit through 15+ customer interviews, competitive analysis, and a Design Partner Program (3-5 teams) with structured feedback loops and case studies.
- Developed go-to-market strategy: defined positioning, messaging, ICPs, and use-case-driven value propositions; built developer onboarding flows and API documentation that reduced time-to-value.
- Owned activation, engagement, retention, and growth metrics -- tracked adoption rate, integration success rate, developer NPS, and stream latency via Mixpanel dashboards and monthly insights reports.
- Designed and executed growth experiments: pricing model tests (per-request, per-subscription, flat monthly), onboarding funnel optimization, and feature adoption initiatives.
- Built customer feedback systems: conducted user research, analyzed behavioral patterns, identified pain points and objections, and translated insights into actionable product recommendations.
- Served as primary cross-functional bridge between engineering and business -- collaborated with Product, Engineering, and Design on feature launches, sprint planning, and backlog grooming.
- Ran all Agile ceremonies (Sprint Planning, Stand-ups, Reviews, Retrospectives, Backlog Refinement), tracked velocity, and owned UAT and definition of done for every release.
Product & Web Consultant - Self-Employed - Lagos, Nigeria
(2023-01 - 2024-12)
- Owned end-to-end product delivery for 10+ commercial clients -- defining roadmaps, writing specs, coordinating engineering and design, and holding full accountability for outcomes.
- Designed and shipped complete onboarding and payment flows (Paystack, bank transfers, USSD, cards) with KYC, multi-currency support, and CBN compliance.
- Defined KPIs and instrumented Mixpanel/Amplitude tracking across client platforms; delivered performance insights that drove iterative improvements and retention optimization.
- Managed UAT, release management, and post-launch support; translated complex technical decisions for non-technical stakeholders to maintain trust and alignment.
Education
MBA - Business Administration - Miva Open University (2027-12)
B.Sc. - Microbiology - University of Lagos (2021-12)
