Business Development Lead at FortiFi Foods Nigeria Ltd (2025-01 – 2026-01)
Spearheaded market validation and early-stage revenue strategy for a fortified cereal product (NutriPap), targeting mothers with children under five and nutrition-focused institutions.
- Conducted structured customer discovery with 120+ mothers and caregivers across immunization clinics and community markets, identifying key insights that refined pricing strategy and improved value positioning.
- Designed and executed a pilot go-to-market strategy, generating ₦50,000+ in early-stage product testing revenue within the first validation phase.
- Built and managed an early-stage sales pipeline of 30+ mothers of children under five, initiating partnership conversations and follow-up tracking.
- Achieved a 25% repeat purchase rate during pilot feedback surveys by refining flavor and packaging presentation.
- Negotiated with 5+ raw material and packaging suppliers, reducing projected production costs by approximately 18% through structured sourcing and bulk pricing discussions.
- Conducted competitor and pricing analysis across 10+ local fortified cereal and Ogi brands, identifying a mid-market pricing gap to support sustainable margin positioning.
- Implemented a basic revenue tracking and demand forecasting model, improving batch production planning and reducing unsold inventory risk by an estimated 20% during pilot runs.
Financial Advisor/Sales Executive at Leadway Assurance Company Ltd (2025-03 – 2025-09)
Drove revenue generation through structured prospecting, lead qualification, and client advisory for education savings and wealth accumulation plans.
- Built and managed a personal sales pipeline of 50+ active prospects monthly, utilising disciplined follow-up systems and conversion tracking to maintain deal momentum.
- Achieved 10% average monthly sales target attainment, contributing consistently to branch revenue objectives.
- Conducted financial needs assessments for 100+ individual clients, identifying long-term investment goals and recommending tailored financial protection solutions.
- Delivered structured presentations to prospective clients, simplifying complex financial products into clear, outcome-focused value propositions.
