Stephen Abudu

I am a results-driven professional with over seven years of expertise in branding, marketing, customer service, and data analysis. I bring a unique blend of communication and analytical skills, having successfully worked across both fields. Proficient in PostgreSQL,

Power BI, Microsoft Office Tools, and database management, I have experience designing databases and preparing stored procedures to streamline operations and extract actionable insights. My background in market research, consumer behavior analysis, social media marketing, and graphic design has enabled me to engage diverse audiences and enhance brand visibility. With strong leadership, team collaboration, and interpersonal skills, I excel at driving cross-functional projects and delivering solutions that meet both business and customer needs.

I am passionate about becoming a leading voice in the media industry while advancing my career as a data analyst. I offer creative problem-solving, strategic thinking, and a proven ability to translate complex data into impactful business outcomes in fast-paced, results oriented environments.

Summary of Work Experience

Data Analyst (Freelance) | 2019 – Present

• Conducted in-depth data analysis to provide insights that improved business strategies and operational efficiency.
• Developed automated dashboards and reports using Excel, SQL, and Power BI for better decision-making.
• Cleaned and structured raw datasets using Python and SQL, improving reporting accuracy by 30%.
• Provided data-driven recommendations that increased revenue opportunities and improved customer retention by 15%.

Customer Service Representative (SERVICOM) (Intern) | 2022 – Mallam Aminu Kano International Airport

• Assisted travelers by addressing inquiries and concerns, enhancing passenger satisfaction.
• Worked with cross-functional teams to streamline operations, reducing delays and improving efficiency.

Open Market Brand Supervisor (Maggi) | 2019 – Nestlé Nigeria

• Led direct market sales strategies, surpassing sales targets through strong client engagement.
• Improved sales performance by 10% through strategic product positioning.

On-Air Personality, Radio Announcer (Intern) | 2015 – Bayero University Kano Radio

• Hosted news and entertainment programs, boosting audience engagement and retention.
• Assisted in program planning and production, optimizing the broadcasting schedule.
• Conducted interviews and developed scripts for insightful content.

National Youth Service Corps(completed)

National Open University of Nigeria(Bsc Mass Communication, First Class Honors)

Ifo College of Management and Technology(Multimedia and Mass Communication, Upper Credit)