Sales Representative at SIMS Nigeria Limited (2021-01 – 2022-12)
Selling top electronics brands like Samsung, Royal, TCL, Panasonic, Binatone.
- Customer engagement, meeting sales targets, handling inquiries, processing orders, ensuring customer satisfaction.
- Have business discussions with Electronics dealers so as to sell our products into their stores.
- Develop and execute sales strategies to achieve monthly and quarterly targets.
- Maintain accurate records of sales activities and client interactions in CRM systems.
- Monitor competitor activity and market trends to identify areas for growth.
- Provide feedback to management regarding customer needs, market insights, and product improvements.
Business Enhancer at Samsung Electronics West Africa (2022-01 – 2024-12)
Driving the expansion of brand stores and POS to make products more accessible.
- Sales of Samsung SKUs into the new Point of Sale (POS) from major distributors (SIMS, CGCL & TD Africa)
- Ensure that Samsung TV, REF, AC, WM and MW are being displayed on shelves in stores.
- Making regular weekly scheduled store visits to ensure Samsung products are displayed and marketed correctly.
- Working with retail teams to update displays when new products launch to reflect Samsung's current marketing campaigns.
- Checking that visual standards, signage, and product zones match Samsung's presentation criteria. Ensuring SKU availability and rotation so customers see current models and accessories.
- Enhancing customer satisfaction, loyalty, and retention through field force coaching and providing feedback for product improvements.
- Collect and report weekly activities and sales data back to Samsung. Helps identify areas for improvement at the store level to increase sell-out results.
Areas Sales Manager- East at Best Service Raya Nig Ltd (Raya Group) (2024-01 – Present)
Oversee sales operations and market development across an assigned region for one of Nigeria's growing electronics and home appliances distribution companies, managing the distribution of Syinix and Itel product lines including televisions, small domestic appliances, and white goods.
- Manage end-to-end area sales operations for Syinix product categories including 32" and 43" LED TVs, air fryers, swallow makers, rechargeable standing fans, kettles, and blenders, ensuring consistent product availability and visibility across dealer outlets.
- Spearheaded the regional onboarding and market penetration of the Itel product line in 2025, successfully introducing a broader portfolio comprising 32", 43", and 50" televisions, 8KG washing machines, and 92L chest freezers to an established dealer network.
- Built and maintained strong, trust-based relationships with key dealers and retailers across the region, resulting in consistently prompt payment of outstanding dues and significantly reduced debtor ageing.
- Provide hands-on field support to Sales Representatives, coaching them on product knowledge, objection handling, and territory coverage to maximise sell-out performance.
- Coordinate closely with Syinix in-store Merchandisers deployed across the region, ensuring proper product display, shelf availability, and promotional execution to drive consumer conversion at point of sale.
