Temmy Oa

Creative strategist and content producer with experience translating audience insights, cultural trends, competitor research, and brand objectives into compelling digital campaigns and content systems. Skilled in creative concept development, campaign planning, creative briefing, visual direction, short-form content production, and research-led storytelling. Combines strong analytical and research abilities with hands-on creative execution to develop audience-focused ideas and structured production plans.

FOUNDER & CREATIVE DIRECTOR - Zibi's Archive

(2025-01)

• Developed the brand's creative strategy, visual identity, messaging, and content direction for a Gen Z fashion audience.
• Conducted audience, trend, and competitor research to inform product storytelling, content concepts, and campaign ideas.
• Led end-to-end creative production, including concept development, styling, moodboarding, shoot direction, short-form content creation, editing, and copywriting.
• Built a cohesive brand presence through consistent visual storytelling and community-focused content.

FREELANCE CREATIVE STRATEGIST & CONTENT PRODUCER - Independent

(2024-01)

• Translate brand objectives, audience insights, cultural trends, and creative references into structured content concepts and campaign ideas.
• Develop creative strategies, content calendars, messaging frameworks, moodboards, creative briefs, and production guidelines.
• Create and edit short-form video and visual content while maintaining alignment with brand positioning and audience expectations.
• Collaborate with brands and creative teams to refine concepts and deliver cohesive digital content.

DIGITAL CONTENT & SOCIAL MEDIA LEAD - Unred

(2024-09 - 2025-11)

• Led content strategy and narrative development for a Gen Z-focused African music and culture platform.
• Identified emerging conversations, audience interests, cultural trends, and artist-related opportunities to inform timely content concepts.
• Developed culturally relevant content designed to strengthen audience engagement and community participation.
• Monitored audience response and engagement patterns to refine content themes, formats, and messaging.

MARKETING & CONTENT TEAMS - TEDx Bowen University · LEAD Conference · GDG Bowen

(2023-01 - 2026-12)

• Supported content creation, event promotion, digital storytelling, and community communications across student and professional events.
• Contributed to campaign execution, ticketing communication, audience engagement, and clear cross-platform messaging.

CREATIVE DIRECTOR & CAMPAIGN STRATEGIST - Shina Dey

(2026-06 - 2026-06)

Developed the end-to-end creative strategy and campaign concept for an Afrobeats single, translating audience insight, cultural trends, and artist positioning into a cohesive visual and content ecosystem.

• Identified women aged 18–26 as the primary growth audience based on their influence on TikTok sound adoption, music discovery, and social content participation.
• Formed a creative hypothesis that positioning "Fiona" as the central, celebrated subject would increase emotional relevance and encourage female-led sound activation.
• Conducted competitor and adjacent-industry research to identify effective creative patterns across Afrobeats campaigns, artist branding, and music-led social content.
• Created the "Cloud 9" campaign world, defining the visual identity, colour system, wardrobe direction, creative references, messaging, and recurring visual signatures.
• Produced detailed creative treatments and production briefs covering shot lists, lighting, locations, talent direction, props, shoot schedules, and post-production guidance.
• Developed a multi-platform content strategy spanning TikTok, Instagram, streaming platforms, pre-release teasers, hero videos, BTS content, collaborations, and sound activation.

BACHELOR OF LAWS - Law - Bowen University, Iwo, Osun State (2028-12)