FOUNDER & CREATIVE DIRECTOR - Zibi's Archive
(2025-01)
- Developed the brand's creative strategy, visual identity, messaging, and content direction for a Gen Z fashion audience.
- Conducted audience, trend, and competitor research to inform product storytelling, content concepts, and campaign ideas.
- Led end-to-end creative production, including concept development, styling, moodboarding, shoot direction, short-form content creation, editing, and copywriting.
- Built a cohesive brand presence through consistent visual storytelling and community-focused content.
FREELANCE CREATIVE STRATEGIST & CONTENT PRODUCER - Independent
(2024-01)
- Translate brand objectives, audience insights, cultural trends, and creative references into structured content concepts and campaign ideas.
- Develop creative strategies, content calendars, messaging frameworks, moodboards, creative briefs, and production guidelines.
- Create and edit short-form video and visual content while maintaining alignment with brand positioning and audience expectations.
- Collaborate with brands and creative teams to refine concepts and deliver cohesive digital content.
DIGITAL CONTENT & SOCIAL MEDIA LEAD - Unred
(2024-09 - 2025-11)
- Led content strategy and narrative development for a Gen Z-focused African music and culture platform.
- Identified emerging conversations, audience interests, cultural trends, and artist-related opportunities to inform timely content concepts.
- Developed culturally relevant content designed to strengthen audience engagement and community participation.
- Monitored audience response and engagement patterns to refine content themes, formats, and messaging.
MARKETING & CONTENT TEAMS - TEDx Bowen University · LEAD Conference · GDG Bowen
(2023-01 - 2026-12)
- Supported content creation, event promotion, digital storytelling, and community communications across student and professional events.
- Contributed to campaign execution, ticketing communication, audience engagement, and clear cross-platform messaging.
CREATIVE DIRECTOR & CAMPAIGN STRATEGIST - Shina Dey
(2026-06 - 2026-06)
Developed the end-to-end creative strategy and campaign concept for an Afrobeats single, translating audience insight, cultural trends, and artist positioning into a cohesive visual and content ecosystem.
- Identified women aged 18–26 as the primary growth audience based on their influence on TikTok sound adoption, music discovery, and social content participation.
- Formed a creative hypothesis that positioning "Fiona" as the central, celebrated subject would increase emotional relevance and encourage female-led sound activation.
- Conducted competitor and adjacent-industry research to identify effective creative patterns across Afrobeats campaigns, artist branding, and music-led social content.
- Created the "Cloud 9" campaign world, defining the visual identity, colour system, wardrobe direction, creative references, messaging, and recurring visual signatures.
- Produced detailed creative treatments and production briefs covering shot lists, lighting, locations, talent direction, props, shoot schedules, and post-production guidance.
- Developed a multi-platform content strategy spanning TikTok, Instagram, streaming platforms, pre-release teasers, hero videos, BTS content, collaborations, and sound activation.
