Tolu Koyejo

Seasoned Chief Marketing Officer and commercial revenue architect with over 15 years of leadership experience building resilient market share, defending operating margins, and expanding enterprise valuation across Nigeria and Sub-Saharan Africa. Renowned for rejecting 'decorative marketing,' Sam directly connects brand strategy to P&L performance, route-to-market (RTM) discipline, and customer lifetime value. Expert in orchestrating multi-billion Naira digital monetization strategies.

Proven track record of converting traditional marketing divisions into high-yield, shared-services revenue engines across Healthcare, ICT, Infrastructure, FMCG, and FinTech portfolios.

Fractional CMO, Commercial Strategist & Board Advisor at Executive Advisory (2025 – Present)

• Growth Consulting & GTM Execution: Providing strategic counsel to boards at leading healthcare and consulting enterprises—including Zanantis Healthcare and Aker Consult—on commercial architecture, demand acceleration, and operational transformation.
• C-Suite & Board Advisory: Author of 'The Governance of Scale', an influential weekly briefing read by Nigerian C-suite executives, private equity partners, and board directors on commercial strategy, capital allocation, and market governance.

Group Head of Marketing & Communications at PPC | Philips Electronics N.V (2017 – 2025)

• Shared-Services Revenue Engine: Re-architected the group's marketing division into a centralized shared-services unit across Healthcare, ICT, and Infrastructure verticals—accelerating measurable commercial pipeline velocity across West Africa.
• Macroeconomic Stabilization & Advancement: Successfully stabilized operations and global partner positioning (including Philips Healthcare) through severe economic cycles; advanced progressively from Marketing Manager to Deputy General Manager, culminating in Group Head.

Account Director & Market Intelligence Lead at Chain Reactions Africa (Edelman) / BCW (2008 – 2017)

• Multinational Brand Strategy & Market Entry: Directed go-to-market execution, corporate reputation governance, and consumer intelligence strategies for blue-chip multinationals and conglomerates navigating the complexities of the Nigerian consumer market.

Master of Business Administration (MBA)