Udeh Akor
REGIONAL SALES MANAGER | FMCG SALES & BUSINESS DEVELOPMENT EXPERT
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About
Dynamic and result-oriented Sales Professional with over 10 years of proven experience driving aggressive revenue growth, market expansion, distributor development, and commercial success across Nigeria's FMCG and consumer goods industry. Known for transforming underperforming territories into profitable and high-performing business regions through strategic sales execution, market penetration, and high-impact leadership. Strong ability to build winning sales teams, strengthen distributor partnerships, and execute growth strategies that consistently exceed business targets.
A commercially driven leader with excellent expertise in regional sales management, route-to-market execution, trade development, and business expansion across multi-state territories.
Experience
Regional Sales Manager - Cedar and Cradle Ltd.
(2022-07)
- Increased regional productivity by over 20% through strategic coaching and disciplined field execution.
- Improved operational efficiency by 15% through budget management and process optimization.
- Expanded market coverage and strengthened distributor partnerships across the region.
- Built and led a high-performing sales force focused on accountability and target achievement.
Area Sales Manager (Abuja, Niger & Nasarawa) - Yamaz Integrated Services (Multipro Consumer Products)
(2021-01 - 2022-07)
- Delivered consistent growth in sales volume and territorial expansion.
- Improved collaboration between sales and marketing teams for stronger campaign execution.
- Conducted competitor analysis that enhanced territory pricing and sales strategies.
Area Sales Manager (Nasarawa & Benue States) - Virony Nigeria Limited
(2019-01 - 2021-12)
- Achieved consistent 100% target attainment through strong supervision and strategic execution.
- Improved reporting accuracy and field sales visibility.
- Developed territory growth strategies that increased profitability.
Sales Representative - Meno Training Company
(2010-01 - 2011-12)
- Expanded retail distribution by opening new customer outlets.
- Delivered strong VAN sales performance with accurate reporting.
- Won Best Sales Representative Award during the Oral B Launch (P&G;, 2010).
Education
Higher National Diploma (HND) - Marketing - Benue State Polytechnic, Nigeria
