Ukeme Ben

Results-driven Digital Marketing and Communications Specialist with more than five years of experience in strategic communications, digital marketing, public relations, content development, brand management, and social media strategy. Experienced in developing and executing integrated communication campaigns, creating high-performing digital content, managing online communities, generating qualified leads, and building brand visibility across multiple platforms. Demonstrated success in real estate, education, media, and public-sector communications, with a proven ability to combine creativity, data, and strategy to achieve measurable business outcomes.

Digital Marketing Specialist at FJGlobal Properties (Subsidiary of African School of Sales and Management) (2024-08 – Present)

• Develop and executed a comprehensive marketing and content strategy that significantly increased brand awareness and social media reach, growing Instagram reach from 2 to 5,000 followers.
• Developed and executed a comprehensive digital marketing strategy that contributed to the successful sale of 2 hectares of Guzape 2 land within the first year of the company's launch.
• Wrote engaging captions, video scripts, and educative content that connected with the audience, addressed objections, and boosted engagement across platforms.
• Designed marketing materials, including flyers and brochures, using design tools such as Canva and Adobe Photoshop.
• Generated qualified leads that converted into buyers, referrals, and loyal followers through strategic and targeted content creation.
• Collaborated with team members by assigning specific actions, introducing objection-based content creation, and aligning strategies to achieve monthly goals.
• Developed the initial brand identity for FJGlobal Properties, including brand guidelines and key messaging, to ensure consistent and impactful brand communication.

Team Lead / Social Media Manager at African School of Sales and Management (2024-01 – Present)

• Developed and executed a comprehensive social media strategy for the African School of Sales & Management (ASSAM), resulting in a 20% increase in brand awareness, 30% growth in lead generation, and 15% boost in website traffic.
• Managed content creation across various platforms, ensuring consistency with brand messaging and audience engagement.
• Crafted engaging content (text, images, graphics, videos) to educate and inspire the target audience.
• Played a key role in team success by contributing to recruitment efforts for other companies and creating Standard Operating Procedures (SOPs) to improve efficiency.
• Expanded ASSAM's reach by creating and submitting proposals to various companies, attracting them to utilize ASSAM's skilled staff for training and development needs. This initiative significantly contributed to achieving ASSAM's quarterly targets.
• Promoted to Team Lead position, providing guidance and mentorship to team members, and overseeing daily operations to ensure deadlines were met and high-quality work delivered.

Social Media Markter at The Ighalos Group, LLC (2023-07 – 2023-12)

• Developed and implemented a targeted social media strategy across Facebook, Instagram, Twitter, and TikTok, resulting in a 30% increase in overall follower count and a 25% rise in engagement within 5 months.
• Cultivated a thriving online community, fostering a 90% response rate to comments and messages, leading to a significant improvement in brand sentiment and positive customer reviews.
• Spearheaded a paid social media campaign on Facebook Ads, targeting key demographics, achieving a 50% increase in website traffic from social media channels and securing 10 qualified leads.
• Utilized social media analytics platforms (Sprout Social) to track key performance indicators (KPIs) and generate insightful reports, informing data-driven strategies that optimized content performance and boosted conversion rates by 12%.
• Continuously kept abreast of emerging social media trends and quickly adapted strategies to maintain a relevant and engaging online presence, ensuring The Ighalos Group remains at the forefront of the digital landscape.

Digital Marketing Intern at Codekago Interractives (2020-03 – 2021-05)

• Increased brand awareness and social media engagement by 20% through curated content calendars featuring daily posts across Facebook, Twitter, and Instagram.
• Collaborated on creating 15 blog posts and 3 infographics tailored to Codekago's target audience, resulting in a 10% increase in website traffic and 5% lead generation.
• Designed and implemented targeted email campaigns using ActiveCampaign, achieving a 15% conversion rate increase and attracting 200 new subscribers.
• Optimized website content for key SEO terms, leading to a 25% improvement in organic search ranking for a key product page.
• Managed PPC campaigns on Google Ads and Facebook Ads, driving a 12% increase in qualified website traffic within budget.

Public Relations Intern (Industrial Training) at Government House, Press Unit (2018-05 – 2019-12)

• Assisted in planning and executing public relations programs designed to build and maintain a positive institutional image for the State Government.
• Monitored daily print, broadcast, and online media mentions and features to track public sentiment and news coverage.
• Conducted comprehensive media research projects to support press briefing preparation and executive communications.
• Captured, selected, and edited high-quality photographic and video coverage of official events and executive engagements for public release.

Bachelor of Arts in Communication Arts – University of Uyo