Victory Awojobi

Brand Communications Strategist with experience building, managing, and protecting brand voice across high profile personal brands, FMCG, and client accounts. Experienced in developing and executing influencer and agency led campaigns for a national FMCG brand, while translating client briefs and business objectives into strategic, on-brand digital experiences. Skilled at maintaining brand consistency across platforms while adapting communication to different audiences, industries, and campaign goals.

Social Media & Communications Manager at Apostle Folorunso Alakija — Rose of Sharon Glorious Ministry Int'l / Rose of Sharon Foundation (2025-07 – Present)

• Own brand voice and message consistency across a 5-platform digital presence, 260K Instagram, 166,250 LinkedIn, and 145K Facebook followers, translating the principal's personal tone into aligned content everywhere it appears
• Produce brand consistent content across formats, WhatsApp, email, SMS, and social, for a recurring flagship event series, keeping tone and message aligned across every channel.
• Direct creative execution across copywriting, live event coverage, and community engagement to keep brand storytelling consistent at scale.

Social Media, Marketing & Communications at Planet Bottling Company, Lagos (2023-02 – 2025-07)

• Built and ran influencer marketing campaigns to expand brand reach and drive product engagement for a leading FMCG brand.
• Managed agency partners to develop and execute market campaigns aligned with board level brand objectives.
• Led a branded UGC video challenge that grew brand reach to 10M+ across Instagram and Facebook.
• Directed brand storytelling for a multi-university campus activation, engaging 5,000+ students across 5 institutions.

Freelance Brand & Communications Lead at Capital City Race, Lagos (2025-04 – Present)

• Directed full brand storytelling and promotional content for a Lagos based 10KM run, from pre event countdown campaigns to race day and post event brand amplification.
• Ran paid brand campaigns reaching 200K+ people, driving 1,400+ registered participants for the event.

Digital Marketing Manager at Komedia NG Impression, Lagos (2022-10 – 2023-01)

• Aligned content and campaign strategy to grow audience reach across client accounts.
• Partnered with the design team on client website builds, ensuring brand presentation matched each client's audience needs.

BSc in Mass Communication – University of Ilorin (2023)