Vivian Nwala

Performance-driven FMCG Sales Leader with over a decade of expertise driving multi-million Naira revenue growth across highly competitive Lagos commercial territories. Proven track record at global beverage giants including Red Bull Nigeria and Wabi (Coca-Cola), specializing in Route-to-Market (RTM) strategies, distributor network expansion (DPM), and wholesale channel optimization. Expert at leading cross-functional field teams, managing large-scale B2B e-commerce onboarding, and executing high-impact market activations that consistently outperform corporate volume and territory targets.

Wholesale Manager at Red Bull Nigeria (2025-01 – Present)

• Territory Leadership & Revenue: Formulate and manage aggressive wholesale sales targets, expanding the product footprint across high-volume Lagos open markets to drive consistent volume growth.
• Distributor & Channel Management: Prospect, onboard, and retain key wholesale buyers, open-market wholesalers, and bulk retailers to stabilize product velocity and maximize outlet coverage.
• Route-to-Market (RTM) Execution: Secure 100% product availability and optimal shelf placement across vital wholesale, retail, and modern trade channels.
• Trade Marketing & Activations: Spearhead high-impact market activations and localized product promotions to maximize consumer demand and brand visibility.
• Commercial Relations: Resolve distributor complaints and market logistics issues rapidly, maintaining a 95%+ client retention and re-order rate.
• Market Intelligence: Analyze fast-moving competitor activities, price fluctuations, and retailer feedback to supply actionable field reports to executive management.

Sales Executive at Wabi (Coca-Cola Partner) (2022-01 – 2023-01)

• Revenue Acceleration: Boosted territory sales revenue by 80% within 12 months through aggressive secondary distribution strategies and target-driven field execution.
• Team & Performance Management: Evaluated granular sales metrics and field team output to design realistic daily/weekly targets, repeatedly outperforming corporate quotas.
• B2B E-commerce Onboarding: Successfully led the end-to-end digital onboarding process for over 500 retail stores onto the WABI e-commerce platform, expanding digital market presence.
• Relationship Management: Nurtured critical commercial accounts and key distributor relationships to boost long-term customer satisfaction and repeat volumes.
• Key Achievement: Awarded the Excellence Award in Sales Performance (July 2022) for outstanding revenue contributions.

Team Manager at Brickwall Global Investment (2016-01 – 2020-12)

• Sales Leadership: Supervised, coached, and guided a high-performing field sales team in advanced consultative selling, pipeline management, and cross-selling techniques.
• Deal Optimization: Mastered corporate negotiation strategies, personally closing high-value commercial sales deals to significantly increase corporate profit margins.
• Business Development: Introduced innovative telemarketing and direct-prospecting workflows that expanded the active client database by over 20%.
• Strategy Execution: Collaborated directly with the VP of Sales to conceptualize, design, and execute localized promotional plans and field operations.

Assistant Sales Team Manager at Brickwall Global Investment Ltd (2014-02 – 2015-12)

• Performance Improvement: Motivated, realigned, and managed the field sales force, contributing directly to a landmark 50% increase in regional revenue.
• Market Analytics: Analyzed emerging market trends and competitor movements to build highly actionable territory sales strategies.

Customer Service Executive at Fresh Forest (2011-02 – 2012-02)

• Retention Management: Resolved complex customer inquiries and billing disputes via multi-channel communications, reducing churn and protecting core business revenue.

Bachelor of Science (B.Sc.) in Mass Communication – Madonna University (2006-03 – 2009-09)