Wholesale Manager at Red Bull Nigeria (2025-01 – Present)
- Territory Leadership & Revenue: Formulate and manage aggressive wholesale sales targets, expanding the product footprint across high-volume Lagos open markets to drive consistent volume growth.
- Distributor & Channel Management: Prospect, onboard, and retain key wholesale buyers, open-market wholesalers, and bulk retailers to stabilize product velocity and maximize outlet coverage.
- Route-to-Market (RTM) Execution: Secure 100% product availability and optimal shelf placement across vital wholesale, retail, and modern trade channels.
- Trade Marketing & Activations: Spearhead high-impact market activations and localized product promotions to maximize consumer demand and brand visibility.
- Commercial Relations: Resolve distributor complaints and market logistics issues rapidly, maintaining a 95%+ client retention and re-order rate.
- Market Intelligence: Analyze fast-moving competitor activities, price fluctuations, and retailer feedback to supply actionable field reports to executive management.
Sales Executive at Wabi (Coca-Cola Partner) (2022-01 – 2023-01)
- Revenue Acceleration: Boosted territory sales revenue by 80% within 12 months through aggressive secondary distribution strategies and target-driven field execution.
- Team & Performance Management: Evaluated granular sales metrics and field team output to design realistic daily/weekly targets, repeatedly outperforming corporate quotas.
- B2B E-commerce Onboarding: Successfully led the end-to-end digital onboarding process for over 500 retail stores onto the WABI e-commerce platform, expanding digital market presence.
- Relationship Management: Nurtured critical commercial accounts and key distributor relationships to boost long-term customer satisfaction and repeat volumes.
- Key Achievement: Awarded the Excellence Award in Sales Performance (July 2022) for outstanding revenue contributions.
Team Manager at Brickwall Global Investment (2016-01 – 2020-12)
- Sales Leadership: Supervised, coached, and guided a high-performing field sales team in advanced consultative selling, pipeline management, and cross-selling techniques.
- Deal Optimization: Mastered corporate negotiation strategies, personally closing high-value commercial sales deals to significantly increase corporate profit margins.
- Business Development: Introduced innovative telemarketing and direct-prospecting workflows that expanded the active client database by over 20%.
- Strategy Execution: Collaborated directly with the VP of Sales to conceptualize, design, and execute localized promotional plans and field operations.
Assistant Sales Team Manager at Brickwall Global Investment Ltd (2014-02 – 2015-12)
- Performance Improvement: Motivated, realigned, and managed the field sales force, contributing directly to a landmark 50% increase in regional revenue.
- Market Analytics: Analyzed emerging market trends and competitor movements to build highly actionable territory sales strategies.
Customer Service Executive at Fresh Forest (2011-02 – 2012-02)
- Retention Management: Resolved complex customer inquiries and billing disputes via multi-channel communications, reducing churn and protecting core business revenue.
