Zion Alabi

Conversion focused web designer with a background in economics and a growing specialization in digital brand perception, e-commerce UX, and sales oriented web experiences. Skilled in designing landing pages, Shopify experiences, and conversion driven interfaces that help online brands improve customer trust, reduce friction, and turn attention into purchases. Focused on solving business and customer journey problems through strategic design thinking, product presentation, and user experience optimization.

Experienced with Figma, Framer, and modern web design systems, with a strong interest in helping e-commerce brands, creators, and digital businesses present products more efficiently and convert traffic into revenue.

Graphic designer - Tuntos Aroma - Leeds

(2024-11 - 2025-01)

Designed food packaging visuals and menu systems for a Leeds based restaurant brand, improving product presentation and strengthening overall brand perception.

• Collaborated with stakeholders to create visually structured menus focused on clarity, customer engagement, and smoother purchase decision making.
• Applied user centered design thinking to improve how products were visually communicated to customers, contributing to increased customer engagement and sales growth.
• Helped create a more cohesive and premium digital and physical brand presentation experience across customer touchpoints.

Web designer - iNSDEC

(2025-02 - 2025-08)

Designed the Yaba School of Thought (YSoT) website, creating a structured and professional digital platform for publishing educational content and organizational initiatives.

• Built a clean and responsive browsing experience for over 50 articles and resources, improving content accessibility and user navigation.
• Collaborated with the developer to deliver a responsive cross device experience focused on usability, clarity, and audience engagement.
• Applied modern web design principles using Framer and UX focused thinking to improve readability, trust perception, and overall user experience.

Credit Control Analyst (NYSC) - Emzor Pharmaceutical Industries Ltd

(2025-08)

Support receivables and credit operations by tracking customer payments, reconciling account balances, and maintaining daily aging reports to improve financial visibility and operational accuracy.

• Assist in reviewing customer credit profiles, monitoring overdue accounts, and preparing follow-up schedules to support risk management and payment recovery processes.
• Handle cash allocation processes and resolve account discrepancies through coordination with internal teams and customers, helping reduce unresolved payment issues and improve workflow efficiency.
• Developed strong analytical discipline through invoice verification, payment data reviews, account reconciliation, and identifying behavioral patterns in customer payment activities.

Conversion focused web designer - Upwork

(2026-05)

Developing conversion focused landing pages and web design concepts for e-commerce brands, creators, and digital businesses.

• Building portfolio driven projects focused on e-commerce UX, product presentation, customer trust, and sales oriented user experiences.
• Positioning as a niche focused designer specializing in conversion oriented digital experiences and strategic web presentation.

Graphic Designer & YouTube Manager - RCCG City of Praise

(2022)

• Create visual assets and manage digital content presentation to support audience engagement and online communication efforts

B.Sc. - Economics - Covenant University (2024-10)

West African Secondary School Certificate Examination (WASSCE) - Apostolic Faith Secondary School (AFSS) (2019-07)