Art Direction, Creative, Graphic designer
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Experienced Senior Graphic Designer and Art Director with over 21 years in the fashion and beauty industries. Proficient in creating impactful seasonal collections, advertising campaigns, and brand identi- ties for international brands. Expert in textile design, fashion photography, and packaging design, with a proven track record of leading creative projects from concept to execution.
2021/2024 - Senior Graphic Designer | Tommy Jeans - PVH | Amsterdam - Led the development of graphic and print assets for seasonal collections, including textiles and embroidery designs. Improved the visual identity across all seasonal collections, contributing to an increase in brand engagement.
2021 - Art Director | Barbaranalogica | Amsterdam - Co-authored and art-directed the art book Barbarana- logica in collaboration with artist Barbara Van Ittersum. Spearheaded conceptualization, storytelling, and design, culminating in a successful publication with Uitgeverijkomma.
2018/2020 - Graphic and Fashion Designer | Radical | Amsterdam - Directed the creative process for seasonal collections and advertising campaigns, guiding teams in fashion design and branding
2016/2018 - Art Director and Creative Fashion Designer | Crush DNM | Amsterdam - Led the creative direction for seasonal collections and campaigns, ensuring alignment with brand identity and market trends.Orchestrated high-impact advertising campaigns across multiple platforms, boosting brand visibil- ity.
2014/2016 - Senior Designer and Art Director | Wycon Cosmetics | Milano - Developed creative briefs and managed the execution of seasonal advertising campaigns. Designed innovative packaging for cosmetics collections, enhancing product differentiation in the marketplace.
2013/2014 - Graphic Designer | Tommy Hilfiger | NY for IT HOLDING - Designed textile prints, embroidery, and all-over patterns for New York Fashion Week collections. Collaborated on the creation of distinctive visual assets for runway shows.
2012/2013 - Graphic Designer | Karl Lagerfeld Paris | Karl by K.L.
2009/2012 - Graphic Apparel Designer | Ermanno Scervino | IT Holding Milano - Created print designs and textile graphics for seasonal collections and runway shows in Milan. Played a key role as a stylist assistant for fashion shows, managing lookbooks and advertising campaigns.
2006-2009 Graphic Designer | Versace | IT Holding Milano - Conceptualized and executed print designs for the Versace Sport and Versace VJC collections, focusing on embroidery and patterns.
2003/2006 - Creative Designer | Ripar Cosmetici | Caserta . Developed creative concepts and advertising campaigns for the makeup department, driving brand recognition and product sales.
2005/2006 - Graphic Designer | Universal Music - Created album covers, booklets, and promotional materials for various pop stars and musicians, enhancing the visual identity of their projects.
2016 - 2017 | Master in Art Direction for Fashion @ Mastered, London 1999 | Diploma in Graphic Design | IED, Rome 1998 | Course in Graphic Design | IED Madrid 1995 | High School Diploma in Arts | Naples
