Aurora de Stefano

Luxury retail professional with experience in luxury leather goods, High and Fine jewelry and watches, combining strong sales performance with boutique operations, client development, CRM management, event coordination and cross-functional leadership support. Proven ability to build long-term relationships with local and international clientele while contributing to business growth, operational excellence and team success. Experienced in Salesforce CRM, after-sales service coordination, boutique events, visual merchandising and personalized clienteling strategies in high-end luxury environments.

Fluent in Italian and English, with professional working proficiency in Spanish and Dutch.

Sales Associate at Chopard (2025-04 – Present)

• Develop and maintain relationships with high-networth local and international clientele through personalized clienteling strategies and targeted Salesforce CRM activities.
• Drive repeat business and client retention through proactive outreach, KPI monitoring, and tailored commercial actions.
• Support boutique management in achieving sales objectives and identifying business development and customer acquisition opportunities.
• Coordinate boutique events, private appointments, VIP activations, product launches, and networking initiatives to strengthen client engagement and brand visibility.
• Act as a key point of contact for after-sales services, repairs, and client issue resolution, ensuring a seamless and exceptional luxury experience.
• Coordinate with headquarters, workshops, service centers, external partners, and clients to ensure efficient resolution of after-sales requests.
• Manage operational processes including stock movements, transfers, order follow-up, invoicing support, and ERP/CRM updates.
• Support the implementation of visual merchandising initiatives in line with brand standards and commercial objectives.
• Facilitate communication between clients, boutique management, headquarters, workshops, and external partners.
• Mentor and support newer team members on luxury client experience standards, CRM best practices, and sales techniques.
• Developed and maintained a strong portfolio of international luxury clients through targeted CRM follow-up and highly personalized service.
• Coordinated multiple boutique events and private client activations, contributing to increased client engagement and relationship development.
• Successfully supported complex after-sales service cases through close coordination with Germany and Switzerland service centers.

Client Advisor at Louis Vuitton (2022-10 – 2025-04)

Client Advisor & Fine Jewelry Ambassador

• Delivered an elevated and highly personalized client experience in line with Louis Vuitton's luxury service standards, fostering long-term client loyalty and engagement.
• Developed and managed relationships with local and international clientele through proactive clienteling, CRM initiatives, and personalized follow-up.
• Consistently achieved and exceeded individual sales targets through strategic cross-selling, upselling, and compelling product storytelling across multiple categories.
• Leveraged client data and CRM insights to strengthen retention, identify commercial opportunities, and develop long-term client relationships.
• Managed client inquiries and concerns with professionalism and responsiveness, ensuring an exceptional experience across every touchpoint.
• Supported daily boutique operations while maintaining compliance with company procedures, policies, and luxury service standards.
• Actively promoted the use of CRM and digital tools to enhance client engagement, retention, and overall business performance.
• Collaborated closely with management and colleagues to execute commercial initiatives, achieve boutique objectives, and maintain operational excellence.
• Supported and mentored new team members on client experience, relationship-building best practices, and Fine Jewelry category knowledge.
• Contributed to maintaining visual merchandising standards and a refined luxury retail environment in accordance with brand guidelines.
• Acted as a Brand Ambassador, representing Louis Vuitton's heritage, values, craftsmanship, and Fine Jewelry expertise to a diverse international clientele.

Sales Advisor at Giorgio Armani (2022-04 – 2022-10)

Client Advisor

• Delivered exceptional and personalized customer service to a diverse international clientele, building long-term relationships through tailored consultations and proactive clienteling.
• Consistently achieved and exceeded monthly sales targets through strategic cross-selling, upselling, and effective product storytelling.
• Developed and maintained strong client relationships through proactive CRM management, driving repeat business and customer loyalty.
• Applied in-depth knowledge of collections, industry trends, and fashion developments to provide personalized product recommendations and styling advice.
• Leveraged CRM tools and customer insights to identify sales opportunities, strengthen client engagement, and support retention strategies.
• Supported visual merchandising initiatives, ensuring product presentation and boutique standards consistently reflected brand guidelines.
• Demonstrated strong merchandising expertise to maximize product visibility, optimize floor presentation, and enhance commercial opportunities.
• Managed stock replenishment, inventory organization, and product availability to support an efficient boutique operation and seamless client experience.
• Collaborated closely with colleagues and management to resolve operational challenges and implement effective solutions.
• Maintained a polished and organized luxury retail environment in line with company standards and brand expectations.
• Applied loss prevention and security procedures to safeguard company assets while ensuring a seamless and welcoming client experience.
• Acted as a Brand Ambassador, representing brand values, craftsmanship, and product expertise to a diverse international clientele.
• Completed specialized training in customer experience, retail merchandising, product knowledge, CRM management, and loss prevention, applying best practices to daily operations.

Customer Success Manager at Gigstarter (2021-11 – 2022-03)

Customer Success Manager Italian Market

• Managed and developed the Gigstarter community across the Italian market, while supporting customers, artists, and operations across Spain, the United Kingdom, and the Netherlands.
• Built strong, long-term relationships with artists and customers through proactive communication, onboarding, account management, and personalized support.
• Guided new users through the onboarding journey, helping them understand the platform, maximize its value, and confidently engage with the service.
• Served as a key point of contact for customer questions, requests, and operational issues, providing timely and solution-oriented support throughout the customer journey.
• Proactively engaged with the community to identify customer needs, improve satisfaction, strengthen loyalty, and encourage continued platform engagement.
• Collected and analyzed customer feedback and user behavior to identify improvement opportunities and communicate insights to internal teams.
• Collaborated cross-functionally with sales, product, marketing, and international teams to translate customer needs into practical initiatives and improved experiences.
• Supported customer retention and acquisition initiatives through personalized communication, targeted engagement campaigns, newsletters, and community activities.
• Developed and implemented creative engagement initiatives that increased brand awareness, strengthened community participation, and supported customer acquisition.
• Grew Instagram following by over 1,000 users within three months while significantly increasing audience engagement through targeted content and community-focused strategies.
• Created and localized customer-facing content, communications, and educational materials in Italian, English, and Spanish, adapting messaging to different markets and audiences.
• Conducted market and customer research to identify trends, customer expectations, and opportunities to improve engagement and overall experience.
• Coordinated digital events and online community initiatives across multiple European markets, ensuring smooth communication and a positive participant experience.
• Used Google Analytics, CRM, and digital insights to understand user behavior, evaluate engagement, and optimize customer-facing initiatives.
• Contributed to international business development and growth strategies by bringing customer insights and market feedback into strategic discussions.

Bachelor in Modern Cultures and Languages in Applied studies of Communication, Linguistics and Literature in English, Spanish and Italian – Università Suor Orsola Benincasa (2018-09 – 2021-10)