Benjamin Groenewoud

Experienced product management strategist and leader, passionate about driving growth and customer engagement. I've had the privilege of leading cross-functional teams with talented product managers, UX designers, scrum masters / agile coaches, data analysts, architects and software engineers in international environments. Through this journey, I've sharpened my skills in the ever-evolving realm of omnichannel (e)commerce, as well as travel and on agency-side in multiple industries.

I thrive on guiding product management teams, helping them achieve their goals and surpass customer expectations. Let's connect and explore how we can collaborate to elevate your product management team.

Director Digital Technologies (Feb 2020 - Present)

Maxeda DIY Group, Amsterdam

• Leading the digital product management team and managing the digital portfolio of the company for the brands Praxis and Brico. This entails the ecommerce websites praxis.nl and brico.be, the mobile apps, various in-store digital touchpoints and the recently built marketplace platform.
• Building high performing agile product development teams. Empowering and coaching product owners, scrum masters, UX designers, data analysts, architects and software engineers across 3 countries (40> FTE) on a daily basis.
• Accelerating change and digital transformation by implementing OKRs as a framework and aligning the 'omnichannel' objectives with the company strategy.

  Setting up and professionalizing programs for an evidence- based way of working (continuous experimentation). Incrementally rebuilding the platform to build a modern cloud- native, modular, headless tech stack.

Product Owner Ecommerce (Jan 2019 - Jan 2020)

Maxeda DIY Group, Amsterdam

• Responsible for creating continuous customer and company value within the domain of Content Management & Product Discovery.
• (Re)-defining the product vision

  Stakeholder management across The Netherlands and Belgium

  Managing the product roadmap

  Set up continuous experimentation (hypothesis-driven way of working)

  Collaborating with two nearshore software development teams in Ukraine (remote and on location)

Product Owner Conversion Optimization (Aug 2015 - Dec 2018)

Travix International, Amsterdam

• Responsible for developing and managing the conversion optimization program for the various travel brands of Travix (Cheaptickets, Vliegwinkel, Budgetair, Flugladen and Vayama).
• Set up a conversion optimization strategy from scratch Selected and implemented experimentation tooling

  Built a multi-disciplinary and end-to-end team including developers, UX designers, data analysts and psychologists Ran 100> A/B-testing experiments to validate hypothesis in closed-feedback loops

Digital Analytics Consultant (Jan 2013 - Jul 2015)

Mirabeau, Amsterdam

• Supported clients like Transavia, ING Commercial Banking and Warmteservice in improving their online customer journey by setting up digital analytics and analyzing user pain points for creating optimization plans.
• Inspiring and educating Mirabeau's clients on the opportunities of digital analytics and data-driven optimization

  Defining KPI models as a fundament for focussed optimization plans

• Implementation of digital analytics tooling (i.e. Google Analytics) and tag management solutions

  Building KPI dashboards and reports

  Setting up and analyzing A/B-testing experiments

Online Marketing Consultant (Jun 2012 - Dec 2012)

Clickvalue, Amsterdam

• Setting up and running (performance-based) marketing campaigns for various clients like Lamp en Licht, New York Pizza and Koeka.
• Search engine optimization Search engine advertising E-mail marketing Conversion optimization

Ecommerce Trainee (Jul 2011 - Jun 2012)

SNS Bank, Utrecht

• Quarterly assignments in 4 different teams of the Ecommerce department of SNS Bank (now Volksbank).

Courses

• Retail Leadership Academy, Vlerick Business School
• Digital Leadership Certificate, Growth Tribe
• Professional Agile Leadership Essentials, Scrum.org
• Kanban System Design (KMP I), Xebia
• Master of Online Persuasion, Online Dialogue Academy

Study

Business Communication Management

Applied University of Utrecht, Utrecht

• Graduated July 2011
• Activities and societies: Chairman of the study committee, member of the student participation association MUST.