Chretien Schouten

Strategic, data-driven Senior Media Buyer and Entrepreneur with 10+ years scaling high-volume affiliate and rev-share campaigns across adult/casual dating, generative AI dating, and iGaming verticals. Proven track record of independently managing 100+ concurrent campaigns across 30 GEOs using SubID-level tracking, complex BI dashboards, and performance metrics (ARPU, LTV, ROAS, CPM, CPC) to optimize traffic and maximize profitability. A fast executor with deep technical, operational, and strategic insight, highly adept at navigating Meta campaign infrastructure and algorithmic volatility.

Senior Meta Media Buyer - SuperGames (Super, Inc.)

(2025-01)

• Meta Dating Campaigns (8 mo): Engineered and optimized high-volume Meta Ads operations for casual mainstream dating, scaling daily budgets up to $4,000/day while shifting focus from PpL to PPS models.
• iGaming Performance (3 mo): Scaled mobile iGaming campaigns (slot titles) across Hungary, Poland, Italy, Norway, deploying zm.app (PWA) frameworks to maximize RTM, retention, and LTV.
• Creative Direction: Managed the creative team daily, defining visual strategies, landing-page analytics tests, and high-CTR hooks under tight scaling timelines.
• Volatility Management: Navigated severe Meta platform instabilities and 'super waves' of policy/delivery shifts, building operational resilience under steep learning curves.
• Infrastructure & Targeting: Deployed advanced structures using ABO, Advantage+, and custom Lookalike stacks, managed entirely via AdsPower anti-detect environments.
• Network Expansion: Grew a professional network of key industry players, top affiliates, and direct traffic partners to leverage exclusive insights and backend data.

Product & Monetization Strategist - GenAI Dating

(2025-01)

Self-employed

• Daily Monetization Loops: Built daily monetization routines within a GenAI dating platform, focusing on token-based interactions, upsells, and behavioral triggers.
• Customer Journey Design: Designed customer journeys and flow optimization using psychological principles and user data (onboarding, retention, microtransactions).
• UX Pattern Validation: Validated reusable design patterns (conversational UX, avatar dynamics, prompt cycles) for AI-driven dating experiences.
• Product Direction: Directed iterative product development with dev and content teams, tracking LTV, churn, and purchase-funnel metrics.

External Media Buying — Dating Offers - Voltrax

(2025-08 - 2025-11)

• High-Volume Scaling: Managed external dating campaigns for additional revenue, including Tier-1 GEO targeting, SubID-level optimization, and ROAS-controlled scaling.
• Tracking Architecture: Set up full Voluum tracking, SubID filters, automated bid rules, and optimized rev-share/CPL models.
• Compliance & Volatility: Configured Keitaro cloaking protocols for Meta and reduced DOI cost volatility via zone-level whitelisting and daily micro-bidding.

Senior Media Buyer (Freelance) - Self-employed

(2024-01 - 2025-01)

• CPL Campaign Management: Managed high-volume CPL dating campaigns across ExoClick, TrafficJunky, and Member Area Traffic, focused on Cost per Unique Buyer and LTV.
• Process Optimization: Built SOPs and applied daily SubID performance filtering for scaling campaigns.
• Infrastructure Setup: Stood up internal media-buying operations (Voluum, BI dashboards, AI reporting layers) and led media-buying teams.

Senior Media Buyer - HarlemNext

(2023-01 - 2024-01)

• In-House Setup: Built an internal media-buying operation from scratch for the world's largest adult dating advertiser.
• Tracking & Integration: Set up full Voluum tracking and integrated Everflow with backend architecture.
• BI & Lander Development: Built Looker BI pricing tools for SubID-level ROAS and developed HarlemNext's best-performing lander (still used by third-party affiliates).
• Scale Operations: Designed and scaled over 100 concurrent campaigns across 30 GEOs.

Managing Director - Procop Services

(2017-01 - 2020-12)

• Strategic Backpage Partnership: Directed operations under a major partner agreement with Backpage LLC to launch and scale a highly profitable classifieds platform.
• Platform Launch & Strategy: Oversaw conceptual and developmental execution, orchestrating a data strategy, AI-driven content framework, and fraud-prevention protocols.
• Financial Infrastructure: Managed billing, P&L, and cash flow across a network of PSPs, integrating modern transaction and cryptocurrency channels.
• Data & Analytics Leadership: Oversaw data pipelines and directed development of a custom Executive SAS Dashboard tracking business-critical metrics.

Founder / Digital Marketing Manager - Spectral Services

(2013-01 - 2017-12)

• Domain Investment Portfolio: Executed a six-figure acquisition plan to build a premium portfolio of 500 domains, scaling 80 high-performing websites.
• Product Development: Directed engineering and content design for a segmented, multi-platform network of web properties under a unified brand.
• Monetization Systems: Built digital-marketing and organic-growth pipelines, designing an in-house ad system for direct programmatic sales.

Founder & Affiliate Marketer - Procop Services

(2008-01 - 2017-12)

Sole Prop.

• High-Volume Media Buying: Engineered and scaled direct affiliate and SEO frameworks, consistently realizing high five-to-six-figure monthly profits.
• PPS Performance Strategy: Scaled PPS/PPL campaigns to peaks of $4,000/day with a sustained 50% profit margin.
• Data Optimization: Conducted deep keyword, geo, and sub-ID conversion analysis, building proprietary reporting structures to optimize ROI.

General Employee - Karnel Environment Services

(2007-01 - 2008-12)

• Technical Survey Operations: Mapped infrastructure imperfections across the Dutch river system using specialized survey instrumentation, commissioned by Rijkswaterstaat.

Bachelor - Entrepreneurship & Retail Management - HAN University of Applied Sciences (2003-01 - 2004-12)

Bachelor - Commercial Economics - Utrecht University of Applied Sciences (2001-01 - 2002-12)