Hassan Adil

Forward-thinking commercial leader with 12+ years of experience driving market expansion, business development, product commercialisation, strategic partnerships, and revenue growth across Pakistan and MENA. Proven record of scaling diagnostic and biotech portfolios, building high-performing teams, and optimising sales operations to deliver sustainable profitability. Recognised for establishing trusted partnerships with global biotechnology organisations, including Neogen, Bio-Rad, IDEXX, and Addium.

Adept in navigating B2B sales cycles, channel strategies, key account management, technical solution positioning, and compliance-driven regulated industries.

Business Unit Manager – Diagnostics - U.M. Enterprises - Karachi, Pakistan

(2023-10)

• Business Growth Leadership: Spearheaded business transformation initiatives, driving 100% revenue growth within 18 months.
• Product Portfolio Expansion: Expanded the diagnostics product line by 50% through strategic alliances with international biotech manufacturers.
• Cost Efficiency: Reduced operating costs by 20% via procurement optimisation, vendor consolidation, and workflow automation.
• People & Team Development: Built and guided a 20-member cross-functional team, driving 30% improvement in employee engagement, performance, and retention.

Senior Product Manager – Diagnostics - U.M. Enterprises - Karachi, Pakistan

(2021-02 - 2023-09)

• Voice of Customer & CX Improvement: Captured & integrated customer feedback into product roadmap, resulting in a 25% improvement in Net Promoter Score (NPS).
• New Product Introduction (NPI): Directed the launch of three molecular diagnostic products, achieving 120% of sales targets within the initial commercialisation cycle.
• Product Lifecycle Management: Owned end-to-end lifecycle for PCR and ELISA-based diagnostic platforms, including positioning, pricing, and market enablement.

Sales & Marketing Manager - Diagnostics - U.M. Enterprises - Karachi, Pakistan

(2018-02 - 2021-01)

• Revenue Expansion: Increased regional revenue from PKR 50M to PKR 100M by implementing customer segmentation strategies, upselling programs, and key account targeting.
• Marketing Strategy & Campaign Execution: Developed and executed diagnostics-focused marketing campaigns aligned with ISO standards, food safety regulations, and clinical laboratory trends.
• Stakeholder & Relationship Management: Built and nurtured strategic relationships with hospital laboratories, pharmaceutical manufacturers, and food processing companies to drive long-term business growth.

Deputy Manager – Diagnostics - U.M. Enterprises - Karachi, Pakistan

(2016-01 - 2018-01)

• Sales Growth: Achieved 30% YoY sales growth across veterinary, food, and clinical diagnostics verticals.
• Sales Enablement: Led regional distributor development programs and streamlined sales processes to increase pipeline velocity.

Assistant Manager – Diagnostics - U.M. Enterprises - Karachi, Pakistan

(2015-02 - 2016-01)

• Sales Reporting & Forecast Management: Organised performance dashboards and sales forecasts for improved decision-making.
• Technical Support: Managed key customer relationships and increased client retention through proactive technical support.

Technical Sales Executive – Diagnostics - U.M. Enterprises - Karachi, Pakistan

(2013-01 - 2015-01)

• Lead Generation & Opportunity Qualification: Generated new leads and qualified sales opportunities across diagnostics and life science research segments.
• Territory & KPI Management: Conducted territory mapping and consistently achieved monthly and quarterly performance targets.

M.Phil. - Biotechnology - University of Karachi (2026)

M.Sc. - Biotechnology - University of Karachi (2012)

B.Sc. - Biotechnology - University of Karachi (2011)