Ieva Veličkaitė

CRM and retention marketing specialist focused on developing and executing lifecycle communication strategies that drive customer engagement, loyalty, and business value. Experienced in managing both automated and ad hoc multichannel campaigns across the customer journey using Braze. I work with data to optimize campaign performance and support business objectives through behavioral, discount, product launch, and value-driven communications, while collaborating effectively with cross-functional teams to improve customer experience.

CRM Specialist at Vinted (2024-04 – Present)

• Leveraging Braze to enhance customer engagement and strengthen overall CRM performance
• Collaborating with product, DSA, and creative teams to develop and launch targeted campaigns supporting retention and customer value goals
• Planning, executing, and optimizing multichannel communication campaigns across email, push, and in-app channels, including both automated journeys and ad hoc campaigns

Email Marketing Specialist at MyTheresa (2023-09 – 2024-04)

• Planned and executed email marketing campaigns, including newsletter development, audience segmentation, and performance monitoring to improve engagement outcomes
• Built and managed email campaigns using Emarsys and Webpower to support targeted marketing initiatives

Market Operations & Development Intern at ABOUT YOU SE & Co. (2022-08 – 2023-02)

• Conducted market research to identify trends, customer needs and competitor activity to support and strengthen promotional strategies
• Collaborated with social media and influencer marketing teams to contribute to customer engagement and brand communication initiatives

Advertising coordinator at Good One, UAB (2022-03 – 2022-07)

• Set up, monitored, and optimized digital advertising campaigns across multiple platforms to improve performance and support marketing objectives
• Conducted in-depth data analysis and prepared regular performance reports to identify optimization opportunities
• Managed marketing budgets, ensuring accurate tracking, cost control, and effective allocation of resources

Master's Degree in Social Science – Vilnius University

Bachelor's Degree in Humanities – Vilnius University