Imane Belkasmi

I am an MSc Business Administration graduate in International Management from Vrije Universiteit Amsterdam, with a strong interest in consumer behavior, international brands, and digital content. During my studies, I completed two quantitative theses: my master’s thesis explored how perceived social media virality influences consumers’ intentions to adopt unfamiliar foreign brands, while my pre-master’s thesis examined how beauty influencers shape perceptions of skincare products. Alongside my academic background, I gained hands-on experience in market research, communication, and content creation at Het Test Lokaal, Nuffic, and Banijay Benelux.

My exchange semester in South Korea further strengthened my interest in Asian consumer trends, beauty, and lifestyle brands. I am particularly interested in opportunities in consumer insights, international marketing, and digital content, where I can combine analytical thinking with creativity and a deep understanding of consumer behavior.

Working Student & Ambassador at Nuffic (WilWeg / Study in NL) (2024-12 – Present)

• Create Instagram Reels for WilWeg
• Deliver presentations and provide study-abroad information at schools and the BuitenlandBeurs, alongside webinars and blog content
• Created Study in NL social media content, achieving up to 5,000+ views per Reel, and supported a YouTube release with 34K+ views

Student Adviser at Markus Verbeek Praehep (2025-08 – 2026-09)

• Advised 25–30 prospective and current students daily via phone, chat and email
• Coordinating with internal departments on academic and administrative enquiries

Communications Intern at Banijay Benelux (2024-01 – 2024-06)

• Managed internal communications and created intranet and Instagram content across 12 production labels.
• Coordinated corporate events and town halls, including the Banijay for Kids event (40+ attendees).

Market Researcher at Het Test Lokaal (2023-04 – 2024-06)

• Conducted sensory testing and blind taste tests for Fanta to evaluate a new formula
• Managed B2C consumer research for global toy brands like LEGO and Barbie (recruiting parents/children)
• Collected B2B phone-interview data and gathered event feedback via QR-code surveys

Volunteer & Board Member at Sojah Foundation (2021-11 – 2023-11)

• Co-managed community initiatives, fundraising, and events, while designing the website and promotional materials

Volunteer (Erasmus+) at Project Yatra (2019-04 – 2019-05)

• Participated in a 2.5-week programme supporting vulnerable groups

MSc in Business Administration - International Management – VU Amsterdam (2025-09 – 2026-08)

Pre-Master in Media & Business – Erasmus University Rotterdam (2024-09 – 2025-06)

BA in European Studies – The Hague University of Applied Sciences (THUAS) (2020-09 – 2024-07)

Exchange in Media & Culture – Hallym University (2022-08-2022-12)