Jasmina Avellanedas

Multidisciplinary creative specialising in art direction, immersive brand experiences, and emerging media, with experience leading concepts from pitch through production into meaningful human experiences.

Senior Creative Lead – Art Direction at Beyond Studio (2021-10 – 2026-06)

• Led creative concepts and art direction for immersive brand experiences, translating global identities into visual worlds and interactive experiences for brands including Dior, Bulgari, Louis Vuitton, Tiffany & Co., Ralph Lauren, Rimowa, Netflix, Universal and Disney.
• Led multidisciplinary teams across design, 3D and development, ensuring creative vision while guiding visual quality from concept through production.
• Explored AI-powered workflows for creative ideation, visual development and content creation.

Creative Designer and AR Creator Traineeship at VideOrbit Studio (2021-01 – 2021-08)

• Developed social AR experiences while building a strong understanding of immersive technologies, interaction design, and the creative possibilities of augmented reality.
• Created visual concepts, interaction ideas, and branded AR experiences for international clients (including Versace and M·A·C Cosmetics), translating campaign identities into engaging digital experiences.

Earlier Experience (2013 – 2017)

• Established a creative foundation in Barcelona spanning independent film art direction, cultural writing for METAL Magazine, and broadcast media production.

Master of Arts in Fine Arts and Design in Scenography – HKU Utrecht University of the Arts (2017-09 – 2019-06)

Bachelor’s Degree in Audiovisual Communication in Film Studies – Ramon Llull University – Blanquerna FCRI (2010-09 – 2014-06)