Freelance UX/UI designer
March 2023 ― now
- Designing a time-tracking app that integrates various time management methods. Conducted user research, designed informational architecture, wireframes, and UI; collaborated with developers to ensure a seamless user experience.
Tele2 Russia
Telecommunication company with 40M+ customers and 20M+ website MAU
UX writer
January 2021 — January 2022
- Collaborated with four cross-functional product teams to design and launch new features, data plans, and monthly promotions.
- Conducted research (UX audit, competitive analysis, A/B testing, usability, user interviews).
- Participated in the redesign of two major sections of the Tele2 website (personal account and additional services), resulting in a 33% activation rate increase.
- Designed a chatbot for client support, which reduced the workload on the department by 50%.
- Created a Tele2 UX writing guide from scratch and trained designers and product teams to work with it. Integrated the guide into the design system.
- Drove the vision, strategy, and execution of UX text in the company by organizing workshops, creating documentation, and building processes to align stakeholders' needs with UX-team resources.
Yandex (Yandex Schoolbook)
Online educational platform for schools used by more than 200K teachers and 4M students
Content designer
January 2019 — December 2020
- Managed a 3 person team responsible for marketing and product mailings, the main tool for user activation and retention.
- Developed 5 online trainings for teachers, along with a team of psychologists and specialists in instructional design, resulting in over 100,000 people taking the trainings.
- Designed surveys and conducted interviews for research of teachers' burnout (38K participants). Designed a report and an infographic based on the results of the research.
- Designed and wrote an email chain that achieved a 5% reactivation rate among inactive users.
- Redesigned the weekly product emails based on research I conducted, resulting in a 3% increase in open rate and a 5% increase in CTR.
- Collaborated with a design team to develop effective landing pages, overseeing the information architecture and content writing.
Publishing house “Chance”
International publishing house specializing in the publication of Chinese literature
Editor
September 2016 — December 2018
- Launched the editorial board for educational literature.
- Published 47 books, 20 of which had a second printing.
- Trained interns for editorial positions.
