Senior Sales Manager Export at Sound United B.V. (now Harman Lifestyle) (2023-04 – 2026-05)
Managed distributor relationships remotely and on-site. Owned P&L and strategic planning for Denon and Polk Audio across export regions. Negotiated pricing and support and initiated marketing initiatives to boost brand visibility. Monitored and supported other Sound United brands in export territories. Drove strategic growth and forecasting for stock and sales. Provided pricing structures and commercial terms.
- Manage distributor relationships remotely and on-site
- Own P&L and strategic planning for Denon and Polk Audio across export regions
- Negotiate pricing and support and initiate marketing initiatives to boost brand visibility
- Monitor and support other Sound United brands in export territories
- Drive strategic growth and forecasting for stock and sales
- Provide pricing structures and commercial terms
- Successfully launched PerL in-ear headphones across multiple markets
- Cleared distributor overstock, positioning Export as the healthiest inventory branch within Masimo Consumer
- Started up Business with chains in Bulgaria
- Started up Business with chains in Serbia
- Guided help to the Portuguese distributor to restart Business for Denon and Polk. They had a change in management.
Premium & Incentives Account Manager at Bose B.V. (2022-09 – 2023-05)
- Re-established relationships with key partners (e.g., in-flight, loyalty programs, home shopping)
- Explored new incentive-based sales opportunities
- Managed communication plans to enhance Bose visibility
- Forecasted and planned sales programs in collaboration with management
- Strengthened distributor partnerships while respecting channel integrity
- Secured collaborations with Lenovo and KPN
- Rebuilt partnerships in France, Germany, and Benelux
- Developed EU-wide pricing and forecasting models
EU Sales & Business Development Lead at Sangean Europe (2021-09 – 2022-08)
- Supported EU GM in sales and marketing strategy
- Developed and executed European business plans
- Negotiated distributor contracts in DACH and Eastern Europe
- Re-entered Benelux retail market and expanded across France, Italy, and Poland
- Managed OEM relationships (Makita, Roberts Radio)
- Launched six new products with long PLC cycles
- Consolidated Benelux distribution for major retailers
- Opened new business in France (Boulanger) and Poland (Audioklan)
- Reinstated Amacom and reactivated key retail channels
Business Development Manager Europe at Cooler Master Europe (2020-04 – 2021-11)
- Led P&L for Peripherals Business Unit
- Developed and executed European strategy
- Motivated and managed local sales and marketing teams
- Negotiated distributor contracts and managed distribution chain
- Delivered accurate sales forecasts and supported product management
- Restarted Nordic business with €400K opening PO and commitments from top retailers
- Secured new business with Fnac-Darty (France)
- Unified internal stakeholders behind EU strategy
Regional Sales Manager Benelux at Razer (2018-02 – 2020-04)
- Managed Benelux P&L and key retail/e-tail accounts (MSH, Coolblue, BOL.com ect.)
- Oversaw sales and marketing across Peripherals, Systems, and Mobile
- Negotiated pricing, promotions, and service contracts
- Delivered forecasts and optimized distribution
- Enhanced brand awareness with minimal resources
- Achieved 27% YoY growth (2017-2018)
- Grew Coolblue (+20%) and Bol.com (+25%)
- Launched and sunset Razerphone business while maintaining partner goodwill
- Initiated laptop business with strong partner interest
- Reduced distribution costs and onboarded new partner
Key Account Manager UK Mass Retail at Direktek (2016-08 – 2017-01)
- Managed UK mass retail accounts (Tesco, DSG, Office Depot)
- Proposed online assortments and negotiated pricing
- Handled queries and logistics
- Introduced Praktica photo cameras at Office Depot
- Initiated EU expansion via Bol.com
Account Manager CE – Wholesale at Micromedia (2011-03 – 2016-07)
- Managed Media Markt and Saturn accounts
- Built and executed account plans
- Delivered forecasts and negotiated promotions
- Led merchandising teams and supported other key accounts
- Achieved €6.9M turnover in 2015 (+40% YoY)
- Drove 80% growth via JBL Bluetooth speakers
- Launched Gecko Covers with €400K turnover
- Trained retail teams and initiated sales incentives
Sales Representative at Shure Distribution (2010-03 – 2011-03)
Account Manager at Chubb Security (2004-06 – 2010-01)
Store Manager at Megapool (2001-02 – 2004-06)
