Niek Knippels

Data analyst with a passion for consumer insights, FMCG retail analytics, and data-driven decision-making. Hands-on experience in market research, dashboard development, and translating complex data into actionable business advice. Strong command of Excel, Power BI, and visualisation tools, combined with a proactive mindset and commercial awareness.

Data Analyst at Primepact (2025-05 – Present)

• Advising FMCG clients on topics including promotional strategy, pricing, and retailer negotiations.
• Building and maintaining dashboards in Power BI based on Nielsen and other FMCG data sources.
• Supporting clients in conversations with major retailers such as Lidl and Jumbo.
• Conducting analyses on promotional folder performance, distribution centre activity, and market trends.
• Creating reports and presentations in Excel and PowerPoint to communicate insights to clients.

Finance Employee at Howden (2024-02 – 2025-05)

incl. break Sep 2024 – Feb 2025

• Developed optimised Excel-based checks for the financial reconciliation process.
• Worked on integrating AI models to automate the reading and processing of financial transactions.
• Contributed to streamlining operations and improving accuracy in financial reporting.

Consumer & Market Insights Intern at JDE Peet's (2024-09 – 2025-01)

• Contributed to international packaging redesign and price tier analysis projects.
• Developed insights and created visualisations; led internal data analysis training sessions.
• Praised for proactive problem-solving and go-to resource for insights across teams.

Server at BurgGolf Haverleij (2022-05 – 2024-04)

Shelf Stocker at Albert Heijn (2018-06 – 2022-05)

Bachelor in International Business Administration – Tilburg University (2022 – 2025-06)

Certificate in Cambridge English: Advanced (C1) – Cambridge Assessment English (2021 – 2021)

VWO in Economics & Society – Maurick College Vught (2015 – 2022)