Per Cederlund

An accomplished business developer with a proven track record of building an international company from the ground up. Experienced in key roles that drive business expansion and deliver exceptional results. Expert in establishing B2B collaborations and recruiting and developing high-performing individuals and teams. A sharp, dynamic colleague who adds significant value to both the organization and the brand.

BAM Public Sector/Lead Internationalisation at Tengella AB (2025-02 – Present)

SaaS Business System

• Identified New Business Opportunity/Functionality Which has An Enormous Impact on The Revenue.
• Signed the First 5 Municipalities Within 6 months
• Led the company's first participation in an international trade fair, generating 50+ new prospects.
• Invited by the owners to join the company's management team.

International Business Consultant at Per Cederlund - Prima Sweden (2016-08 – Present)

Business Development and Consulting

• Business Development Expert in Benelux & Scandinavia
• B2B Marketing and Communication
• Innovative and Creative Go-to-Market Solutions
• Extensive experience in supporting leaders and developing teams

Chairman of the Board at Swedish Chamber of Commerce (2015-05 – 2016-05)

Business Organization

• Modernized the organization
• Significant Membership Growth of Over 25%
• Enhancing The Organization's Digital Image And Presence

Country Manager NL at Filippa K BV (2011-09 – 2016-06)

Fashion Industry

• Increased Country's Revenue By Over 70% Within 3 Years
• Full P&L and HR Responsibility For The Netherlands
• Developed the Company's Globally Largest B2B Partner

Managing Director/Owner at Carla C. Ltd. (1999-01 – 2011-05)

Fashion Industry

• Founded And Established My Own International Fashion Brand
• Established B2B collaborations internationally
• Developed An E-Commerce Platform

MSc in Business Psychology – Uppsala University (1992-01)