Pieter Verhoeven

I’m an international commercial leader with 18+ years of experience in F&B, packaging, and machinery.

I specialize in Strategic Revenue Management, data-driven decision-making, and cross-functional alignment between sales, supply chain, quality, production and finance.

My strength is turning strategy into measurable results — combining technical insight, financial logic, and customer value.

Throughout my career at WestRock, CANPACK, and CSE, I’ve:

• Led international teams and built global customer partnerships
• Negotiated and managed large-scale commercial contracts end to end
• Executed multimillion-euro automation and packaging projects
• Improved margin and mix performance through value-based selling

I believe sustainable growth starts with clarity in value creation — knowing what truly drives profitability and delivering it consistently.

Analytical, calm under pressure, and forward-looking, I build bridges between vision and execution — making growth a deliberate outcome, not a coincidence.

• Commercial Director at Cargo Service Europe
• Commercial Director Canpack
• Global Account Director Canpack
• Key Account Manager WestRock

• Hogeschool Breda NHTV