Rakesh Gavhane

My experience includes developing and executing CRM strategies for enhanced customer engagement, educating non-technical stakeholders about marketing automation possibilities, translating business requirements into automated customer journeys, partnering with IT and data intelligence teams to develop data-driven solutions, exploring innovative communication channels to boost member engagement, proficiently designing dynamic, personalized email and SMS messages using AMP script, managing Marketing Cloud (including creating and maintaining customer journeys, triggered sends, and email templates), and crafting precise audience segments through SQL for targeted communication.

16+ years of strong IT industry experience, I am a technology enthusiast in creative Digital Marketing, always keen in learning new skills in this ever-changing IT world. Presently seeking a position with a market-leading, high-growth company that offers opportunities for advancement into Salesforce Marketing domain. ● Salesforce Marketing Cloud expert; 7 X Salesforce certified professional with good technical understanding of Salesforce as a platform. ● Heavy customer communication, worked in many client facing roles across Europe, UK, US, APAC, Middle East regions. ● Background for resolving problems; identifying and analysing market latest trends and responding to customers omnichannel digital marketing needs

6+ years of experience in Salesforce Marketing Cloud in solutioning and architectural capacity. ● Analysis, designing, building, and deploying SFMC marketing automation in multiple domains, with cross-cloud functionalities involving Data Cloud, Personalization, Salesforce CRM etc. ● Engaged as architect/consultant with immense practical knowledge in implementation of multi-channel, multi-wave campaigns, multi-country rollout. ● Led a team & provide guidance for engagement & performance. ● Multiple occasions got involved with customer at proposal stage to win and started building team from single member to multi-member grown account gaining customer confidence. ● Involvement in RFP responses, related presentation/pitches, product POCs along with Salesforce as a partner, handled service agreement/SOWs etc

BE Computer Science and Engineering