Interim Club General Manager at Newstyle Premium (2025-01 – 2026-01)
- Delivered 65% membership growth without lowering dues whilst leading an €2M refurbishment.
- Built team culture, improving engagement and performance.
- Improved the customer journey by linking personal training into the sales journey and induction process.
- Built multiple member experience funnels to strengthen retention and commercial conversion.
Club General Manager at David Lloyd Leisure (2024-01 – 2025-01)
- Cleaned up the P&L, led operational, commercial, and financial restructuring.
- Managed €700K shower refurbishment and maintenance recovery program.
- Improved profitability through tighter cost control and revenue initiatives.
- Rebuilt team culture, improving engagement and performance.
- Ensured health & safety compliance and operational standards.
Operating Officer at Melrose Group Security / Melrose Traffic (2022-01 – 2024-01)
- Directed financial control, reporting, and day-to-day operations across security and traffic divisions.
- Improved cost structures and streamlined administrative processes.
- Delivered 50% business growth across operations.
- Increased profitability and scalability of Traffic Unit.
- Ensured regulatory and financial compliance.
Cluster & Product Manager at Easy Active (2021-01 – 2022-01)
- Managed commercial and operational performance across three club locations.
- Improved revenue, retention, and cost efficiency.
- Introduced new group fitness products including MMA Fit and Easy Boxing.
- Delivered upsell growth through innovative member offerings.
- Trained teams on sales and product delivery.
Senior Club General Manager at SportCity (2019-01 – 2020-01)
- Led financial and operational restructuring of club performance.
- Achieved 31% growth after four years of losses.
- Reduced member churn by 22%.
- Improved ranking from bottom 3 to top 3 of 25 clubs within one quarter.
- Developed new revenue strategies and membership growth plans.
Regional Sales Manager at Holmes Place Austria (2018-01 – 2019-01)
- Managed regional sales performance and revenue generation.
- Delivered €131K additional revenue through new business initiatives.
- Achieved 246-unit membership growth in the 1st Q after four years of decline.
- Improved customer journey linking PT sales with induction process.
- Supported operational efficiency and people management.
Senior Club General Manager at Fitness First Saudi Arabia (2016-01 – 2017-01)
- Delivered 47% membership growth, Grew member base from 1,500 to 2,200, whilst increasing average membership yield.
- Increased PT sessions delivered by 25%.
- Reduced monthly leavers from 125 to 65.
- Delivered €125K cost savings without redundancies.
Club General Manager / Cluster Manager at HealthCity (2012-01 – 2015-01)
- Consistently achieved targets in 33 of 36 months.
- Led operations across multiple sites.
- Supported launch of new fitness products and commercial programs.
- Introduced Boxercise and HIIT concepts that later evolved into successful boutique models.
Founder & CEO at Pardoel Sports (1997-01 – 2010-01)
- Introduced Brazilian Jiu Jitsu for the European market. BJJ is now the biggest martial art / combat sport for people from 16 years and up.
- Built and led successful sports and fitness business.
- Developed innovative MMA-based training programs.
- This resulted that I am one of 3 in the world which fought at the UFC, coaching and has a student coaching an UFC Champion.
- Introduced new martial arts concepts across European markets.
- Managed sales, operations, staffing, and business growth.
- Built long-term customer loyalty and coaching reputation.
