Selina Thompson

Enterprise AI Adoption & Digital Enablement Consultant with 15+ years’ experience leading change, digital adoption and workforce enablement across global organisations including NIKE, Shell, ASML, Booking.com and Siemens–Mendix.

I help organisations turn AI and digital strategy into practical, role-relevant and measurable ways of working. My work spans AI adoption strategy, people readiness, leadership enablement, role-based learning, change management, stakeholder engagement and adoption measurement.

Recent assignments include AI and Talent Transformation at NIKE across 19,000+ EMEA employees, Salesforce and operating-model integration at Siemens–Mendix, and enterprise Microsoft 365 and Dynamics 365 adoption at Shell.

Available for interim, fractional and project-based assignments in the Netherlands and internationally.

Founder & Digital Adoption Consultant | Forward Transformation | 2019–Present

Lead enterprise AI adoption, digital enablement and change programmes, translating organisational priorities into practical adoption strategies, leadership interventions, role-based learning and measurable behaviour change.

NIKE | Transformation Change Consultant – Talent, EMEA | 2025–2026

Led adoption of redesigned Talent Practices for 19,000+ employees. Delivered 30 role-based AI literacy and enablement workshops for leaders, HR managers and cross-functional SMEs, supported AI use-case discovery and tracked adoption and proficiency outcomes.

Siemens–Mendix | Transformation Change Lead | 2025

Led global change for 600 Go-To-Market employees moving to a unified Salesforce operating model. Designed persona-based enablement achieving 60% engagement, 90% retention and 40% self-service adoption.

NIKE | Engagement Consultant – HR Modernisation | 2023–2024

Led EMEA change and adoption across 25 countries, supporting 20,000+ employees through Workday-enabled Talent, Performance and Learning transformation.

Booking.com | Product Vision Change Lead | 2022–2023

Led change for a global Product Vision transformation, aligning Product, UX and leadership teams around customer-centric and AI-first ways of working, achieving 80% stakeholder satisfaction.

ASML | Organisational Change Consultant | 2022–2023

Led change for ServiceNow GRC transformation across 2,000 risk and compliance professionals, reducing stakeholder resistance by 25%.

Shell | IT Transformation & Digital Adoption Lead | 2019–2022

Led Microsoft 365 adoption for 18,000 employees and Dynamics 365 adoption for 6,000 employees across global markets, contributing to improved compliance and $12M in annual business savings.

Google AI Professional - Coursera | 2026

Digital HR Certificate – AIHR | 2026, in progress

Art of Facilitation Practitioner – Better Futures | 2024

Agile Change Agent – APMG | 2023

APM Project Fundamentals – Association for Project Management | 2022

CAM Professional Diploma in Digital Marketing – CIM | 2018

BA Fashion Promotion (Journalism) – London College of Fashion | 2008