MX Lead, CHEIL Benelux (SAMSUNG dedicated team), Amsterdam Jun 2024 — Jan 2026
- Owned end-to-end web and content delivery for Samsung Benelux (NL, BE, BE_FR) across Adobe Experience Manager (AEM)
- Led a team over multi-market product launches, coordinating timelines, content readiness, and publishing across local and international teams
- Managed release planning, scheduling, and multi-layer QA to ensure on-time, error-free go-lives
- Acted as the operational bridge between the Samsung HQ, local market, marketing team, and execution
- Drove workflow efficiency across Jira, and AEM, improving delivery speed and launch reliability
- Reduced publishing errors by over 30% • Supported over 10 product launches per quarter
Marketing Manager, TheMagicTouch, Amsterdam
Jul 2023 — May 2024
- Led digital marketing and content operations for a global print-on-demand and retail platform with 10+ international selling partners
- Managed product content, campaigns, and social channels to drive engagement and online sales
- Developed and executed content marketing strategies that improved brand visibility and conversion
- Coordinated between suppliers, creatives and marketing to ensure timely campaign delivery
Content Manager, DAVID ROSAS, Porto
Mar 2021 — Jun 2023
- Owned digital content production (photo, video, copy) for three luxury jewelry brands across social media and e-commerce
- Built and executed a high-performing content strategy that increased the main brand’s social following by 50% and drove a 5% sales uplift within 6 months
- Improved online brand recognition by 10% through new formats, campaigns and storytelling • Managed social media, website content and marketing copy across multiple channels
- Produced and managed branded content for top-tier luxury watch and jewelry brands, including Patek Philippe, Rolex, and Vacheron Constantin
Brands & Houses:
David Rosas, Luísa Rosas Jewellery, House of Filigree, Patek Philippe, Rolex, Vacheron Constantin
