Media | Programmatic | Advertising Ops
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AdTech Specialist with 5+ years of experience and a Master’s in Business Management from Maastricht University. Expert in data-driven marketing, campaign optimization, and turning insights into measurable growth.
Led global campaign execution with cross-functional teams.
Advised clients on programmatic strategy (Yahoo DSP, DV360) to improve KPIs.
Reduced bad-quality ads on Yahoo Native by 75% through the Strike Policy Project.
Built KPI dashboards using SQL, Excel, and BI tools for global insights.
Supervised a 100-member Ad Review team ensuring consistent quality.
Managed and optimized high-budget Meta campaigns for e-commerce clients.
Masters in Business management at Maastricht University
