Wanda Beumkes

I am a dedicated & results-driven 360- marketing professional with a background in creating and executing successful marketing strategies. An experienced (+15 years) brand and product manager, working with leading global consumer brands. I am a creative team player, flexible and able to maintain great internal- & external relationships. I enjoy being part of, as well as heading a successful and productive cross-functional project team. I thrive in high-pace work environments.

Marketing Manager Brand & Performance - MARTHA FLORA

(2022-02)

In this role I am responsible for all marketing activities for our high-end dementia care homes. I have successfully tripled the amount of leads in an increasingly growing and competitive market.

• Lead generation through all channels
• Performance management (SEA, SEO, GEO)
• Media planning regional and national
• Social media content creation
• Marketing support 17 location Managers
• Marketing year plans and budgetholder

Marketing Manager - SAAR AAN HUIS

(2020-02 - 2022-01)

I was hired to help build and professionalise the organisation in terms of branding, corporate identity and marketing communications.

• Rebranding corporate identity: website, POS, advertising
• Media planning regional and national
• Marketing support regional Branch Managers
• SEO, SEA, Social media content marketing

Marketing Communication Manager - SOMFY

(2014-11 - 2018-02)

Responsible for positioning and promoting new smart home consumer products within DIY & electronics channels, both online and in-store. I worked closely with agencies, retailers and internal parties to make sure our products were presented on brand, through the line.

• Development of retail and e-tail channels
• Product positioning & messaging
• Packaging and POS
• Shelving plans and displays
• Product video's and commercials
• SEO, SEA, Social content creation and online presence third parties

Marketing Manager (MT) - PIER K - Haarlemmermeer

(2013-01 - 2014-06)

Pier K is a centre for Arts education (music, theatre, fine arts and dance), with two locations in Haarlemmermeer.

• Marketing lead of 3 executives
• Initiator of national branding team for arts education
• Lead generation through on- and offline channels
• Internal and external communication and PR
• Full redesign corporate identity and webpages
• SEO, SEA, Social campaigns and content creation

Sr. Brand Manager Global / Sr. Product Marketing Manager Global - TOMTOM

(2002-09 - 2012-12)

Progressed through senior global product and brand marketing roles, leading the development and launch of consumer products and services from market insight and product positioning through to full commercial execution. I successfully launched more than 16 new satellite navigation products, including the first portable navigation device, TomTom GO, in 2004. Led the introduction of major connected services, including HD Traffic (2007) and LIVE Services (2008).

I worked at the intersection of product management, development, UI, sales, logistics, online and trade marketing, leading cross-functional teams responsible for successful global product and service introductions.

• Market and consumer research to identify trends, new market opportunities and target groups
• Develop product initiation briefs, value propositions, positioning and consumer-focused messaging
• Translate consumer insights into compelling product and brand communication
• Plan new product introductions and lead cross-functional launch teams
• Develop and execute global 360° commercial launch plans across packaging, trade marketing, ATL, BTL, digital and sales tools
• Manage and own marketing budgets and contribute to product cost evaluation and pricing decisions
• Lead and brief internal marketing disciplines and external advertising agencies
• Responsible for the implementation and completion of several major product and service launches
• Led the rebranding of all marketing materials and the website of a major vehicle tracking company acquired by TomTom
• Advised senior management and the Board on brand-related strategy and positioning

Project & Events Manager - Stichting Adverteerdersjury Nederland

(1997-09 - 1999-08)

Interim Marketing Executive - V&D

(1999-10 - 2000-12)

Interim Account Manager - FHV BBDO

(2001-01 - 2001-04)

Interim Account Manager - Salto Company

(2001-05 - 2001-12)

Interim Store Manager - Lifestyle Interior

(2002-01 - 2002-08)

Master class - Branding and Positioning - SRM (2017-03 - 2017-06)

Degree - International Management - HEAO (1992-09 - 1997-05)

Diploma - Fashion Design - University of Utrecht (1991-09 - 1992-06)

HAVO - Maasland College (1986-09 - 1991-06)