Willem Van der Oest

Experienced and versatile senior content creator, copywriter, editor, and creative director with a broad international track record. Specialized in B2C and B2B communication, creative concept development, brand storytelling, and content strategies for leading brands at home and abroad. Combines conceptual creativity with strategic insight and a sharp eye for language, visuals, and storytelling. Multilingual (Dutch and English), multiple award-winning, and driven by a deep passion for the craft.

Senior copywriter at Freelance (2009-01 – Present)

Senior copywriter for B2B and B2C accounts, including Microsoft, IBM, IBM Business Partners, SAP, Salesforce, Fokker Next Gen. Royal Joh Enschede/Authentix Company, Visual Impact

Editor and editor-in-chief at Metaalvak trade magazine (2024-01 – Present)

Creative concepts & copywriting at Waanzinnig.nl (2014-01 – Present)

Co-founder & head writer at Jongbelegen.nu magazine (2019-01 – Present)

Co-founder, Creative director at Redbone (2017-01 – 2021-12)

Copywriter & concept developer for Lingerie and Kidswear divisions at Tommy Hilfiger Europe (2009-01 – 2009-12)

Senior copywriter & Creative coach at BrandBase Amsterdam (2008-01 – 2009-12)

Interim Creative director at RedSquad, Lithuania (2007-01 – 2007-12)

Creative director & creative strategist at Lowe & Partners Finland and Baltics (2001-01 – 2009-12)

Creative director at TBWA Amsterdam (2000-12)

Creative director at Saatchi Amsterdam (2000-12)

Creative director at DDB Amsterdam (2000-12)

Digital Storytelling – University of Birmingham (2018-01 – 2018-12)

Screenwriting – University of East Anglia (2018-01 – 2018-12)

HBS-A – Beeklaan, The Hague

– North Sydney Boys School