Areeb Ali
User Experience Designer · Human-Centred, Safety-Critical UX · Research to Validation · Design Systems and Accessibility
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About
UX and product designer with 12+ years shipping consumer and enterprise products across cybersecurity, fintech, entertainment, and cultural platforms. I translate complex, high-stakes problems into simple, elegant, human-centred interfaces across mobile, web, and physical touchpoints, owning the work from discovery and user research through ideation and validation. I build and evolve design systems and experience frameworks that keep every touchpoint consistent, accessible, and coherent.
Rigorous about usability testing with domain experts and human-factors thinking in time-pressured, safety-critical settings where a misread signal carries real consequences.
Measurable outcomes: 40% mobile engagement lift at First Abu Dhabi Bank, order completion up 25% and checkout drop-offs down 30% at Retailo, and AED 2.7M in recovered annual revenue at Reel Cinemas. Expert in Figma for wireframing and prototyping, and prototype in code with HTML, CSS, and JS literacy.
Experience
Principal Product Designer at spiderSilk (2022-04 – Present)
- Principal designer across spiderSilk's product suite: an EASM platform, SilkRunner (an agent orchestration system), and Echo (a VUI-enabled mobile app).
- Own the end-to-end analyst journey across Resonance, from first encountering a threat to resolving and reporting it, holding one coherent, human-centred experience across modules built by different teams.
- Run discovery, user research, and usability testing with domain experts, and prototype in code (Claude Code, Cursor, VS Code) to pressure-test interactions.
- Shaped product narrative and executive demos that contributed to spiderSilk's acquisition by CPX and G42. UXcellence Award, 2025.
UX Designer at Genieology (Monstarlab) (2021-10 – 2022-03)
- Delivered core parts of First Abu Dhabi Bank's corporate banking platform across web and mobile at 1M+ download scale.
- Owned work end to end: requirements, personas, wireframes, interactive prototypes, UI art direction, and a scalable, accessible Figma design system that became FAB's unified standard.
- Designed interaction models for complex, data-dense workflows: multi-party approvals, payments, and liquidity management.
Product Designer (Contract) at Retailo Technologies (2021-07 – 2022-03)
- Worked across Retailo's B2C app and Hisaab, a bookkeeping product, serving 50,000+ retailers across Pakistan.
- Ran discovery and field research, translated findings into low-cognitive-load patterns, and validated in the field. Order completion rose 25%, checkout drop-offs fell 30%.
User Experience Designer at Create Media Group (2018-10 – 2021-07)
- Designed consumer booking journeys and immersive digital experiences for Coca-Cola Arena (17,000-seat venue), Reel Cinemas, Qasr Al Hosn, and The Living Museum (AlUla).
- Reel Cinemas: fixed critical drop-off points in seat selection, recovering AED 2.7M in annual revenue and lifting online bookings 11% in two months.
- Built brand-aligned design systems and motion for government and cultural institutions, designing for Arabic and English bilingual audiences throughout.
Product Designer at AchieveOn (2016 – 2018)
Built AchieveOn from 0 to 1 across web and mobile, leading visual identity, user journeys, and UI with a fully distributed team.
Creative Director at interGraphics C&A, Inc. (2014 – 2016)
Directed TV commercials and led a design and motion-graphics team from storyboard through large-scale production.
Education
Bachelor of Design in Design – University of Karachi (2010 – 2014)
