Daniel Fletcher

Commercial leader with extensive experience driving growth through strategic partnerships, account management, business development and customer engagement across complex commercial environments. Skilled in leading multi-region teams, managing high-value customer portfolios, negotiating commercial outcomes, and delivering sustainable growth through data-led planning and cross-functional collaboration. Proven ability to influence senior stakeholders, develop customer strategies, build capability, and create long-term value across national and regional markets.

National Account Manager at Pasta Vera Limited (2025-04 – 2026-06)

• Lead customer strategy and commercial activity across key national and regional foodservice distributors and wholesalers.
• Manage senior customer relationships, influence product ranging and pricing decisions, and collaborate on menu solutions to support commercial outcomes.
• Represent the business at key industry events, strengthening brand presence and generating new commercial opportunities.

Regional Sales Manager at Bluebird Foods Limited (2023-04 – 2025-04)

• Led a multi-region sales organisation across the South Island and Upper North Island, managing six areas with ten contract partners, providing feedback and coaching to assist improving sales performance.
• Managed regional performance across execution, logistics coordination, distribution, promotional activity and customer engagement.
• Worked cross-functionally with category, supply chain, marketing and finance teams to support national strategies and ensure service levels exceeded expectations.
• Managed the rollout of a new e-commerce application across six regions, modernising the GTM strategy and improving operational efficiency.

Key Account Executive - Foodstuffs SI at DB Breweries Limited (2020-04 – 2023-04)

• Led commercial planning for the FSSI banners, including promotional funding, pricing strategy and volume forecasting to deliver profitable growth.
• Strengthened partnerships with category managers and buyers by aligning pricing, promotional activity and supply plans to customer and business objectives.
• Delivered consumer engagement initiatives that drove incremental growth across priority stores and enhanced retail execution.
• Developed practical field tools and planning resources that improved in-store execution and lifted account performance across the region.

Sales and Procurement Coordinator at Manux Solutions Limited (2016-03 – 2020-04)

• Managed procurement and vendor relationships while supporting customer account coordination and service delivery.
• Conducted infrastructure audits and asset reporting for key customers, ensuring compliance and forward planning.
• Contributed to pricing, technology refresh planning and customer service improvement across multiple accounts.

NCEA Level 2 – Amuri Area School (2004 – 2008)